Over 250 billion emails are sent each day. While many of those notes are personal and being passed between friends and family, a substantial portion is business and more specifically, marketing-related.
Why is email so popular with marketers? Simply put, because they convert buyers.
The only catch is that to market via email, you need to have email subscribers – which can be a challenge if you’ve never built an audience before.
If you have an email campaign that’s ready to send but aren’t happy about the number of people you have to send it to, keep reading. Below, we explore a few ideas on how to get more people on your mailing list.
1. Add a Pop-Up to Your Website
We’ve seen time and again pop-ups drive the most email signups. Typically, a workflow looks something like a website having an SEO-optimized article that gets a lot of Google traffic. Then, whenever a Google searcher clicks onto the article, they’re immediately met with a pop-up that invites them to join a mailing list.
That may seem spammy but believe us when we say that the process works!
There are several pieces of popup software to choose from, so find a tool that works for you and experiment with what it offers.
2. Encourage People to Share Your Newsletters
It’s rare to see an email within a campaign asking people to forward what’s being read to friends and family. That’s a shame because that call to action can multiply your volume of subscribers substantially!
If you start using this tactic, include a note at the bottom or top of your emails that say something like, “Was this email forwarded to you? If so, click ‘this button’ to become a permanent member of our online community.” That way, people who are forwarded emails can formally opt-in.
3. Make Opting in a Single-Click Process
Some mailing software requires subscribers to opt into your email list on your website and then, double-opt-in by clicking a link that’s sent to their email. This double-opt-in process is antiquated and kills the volume of email subscribers you could be getting.
We recommend turning double-opt-in off unless you’re very concerned about not crossing over a certain number of subscribers due to scaled costs associated with your mailing tools.
4. Tap Into Your Social Media Audience
If you have a following on social media and would like to get more of that audience on your mailing list, just ask! For whatever reason, few marketers cross-promote their email list through their social media channels which is a lost opportunity.
Grab a link to your email list sign-up page, post it out and if you’re looking for traction, add a contest or giveaway component to your call to action which will further entice people to subscribe.
The More Email Subscribers You Have, the More Opportunities There Are to Make Money
Marketers love email because the conversions they enjoy through the medium tend to be high. Therein lies the value of taking the time to get as many email subscribers as possible!
Our tips should put you on the path towards engaging more email leads. If you find yourself in need of additional advice, check out our newest content on the subject on our blog!