Sales Funnel is the driving force behind the company’s ability to generate business.
This concept outlines a series of activates that carefully guide customers on the buyer’s journey. As they move toward a purchase decision, they go through five stages, which are marked by different marketing tactics. Getting all the moving parts right and then combining them together is a daunting task.
The good news is there’s a way to rake in profits reliably.
You simply need to draw lessons from highly successful sales funnel examples out there. They remind us what truly matters when developing and managing a funnel. We also gain a clearer idea of how to integrate the funnel with our digital assets.
So, without further ado, let’s get down to business.
1. Netflix: Simplicity and Trustworthiness
Video streaming service is a paragon of streamlined design.
The sales funnel follows the same principle. Copy and other potentially cumbersome elements never get in the way of user experience (UX). What is more, you know exactly what you get for your money.
The homepage highlights the risk-free nature of the trial. It includes information on the canceling policy and content library. A progress bar and timeline elements give users a clear idea of where they are at any point in the journey.
It’s easy to navigate to the FAQ section and resolve any lingering dilemmas there.
Premium subscription is a default option, but one can downgrade the plan fuss-free. There are multiple payment options featured with a clear emphasis on security, which helps bran’s cause a lot.
As you can see, Netflix sales funnel puts consumers front and center. The beauty of it is that while Netflix could be lazy and rely on widespread brand recognition, it chooses not to do that.
2. Basecamp: A Purpose-Driven Emotion
Basecamp is a highly popular project management platform.
A big part of its success is the sales funnel, which is clearly geared toward maximum conversion. First off, the brand aims to attract traffic via blogging, PR, and search engine optimization (SEO). The homepage is the destination for these traffic streams.
The copy is centered on problems tool addresses and the tone comes across as personal. Social proof has a lot of space to shine and instill trust in visitors. It’s impossible to miss attention-arresting testimonials from other professionals who are using Basecamp.
Visitors instantly get an impression the platform is tried and tested— if it works, it works. Smart design elements, such as emoji-inspired logos convey a sense of emotional connection. This is a vital aspect of any effective sales funnel.
All in all, Basecamp’s sales funnel takes a very down-to-earth and personal approach. There are no unnecessary steps and little clutter to speak of.
3. Crazy Egg: Content Greatness
This sales funnel is vast.
The top layer is reserved for blogging. The brand draws leads in via high-quality, relevant content. It obviously relies on inbound sources such as Google to make it happen, although ads and referrals play a big role too.
Furthermore, Crazy Egg is crushing it with calls to action (CTAs). These magnets patiently wait at the boom of the page with one goal in mind— adding readers to the email list.
We like how the website doesn’t redirect those that choose to subscribe. They stay on the homepage/blog page and can browse content further. UX remains seamless and unadulterated.
On the other hand, people who select a free, 30-day trial are taken to the pricing page. This section features all available packages and the checkout process is easy.
The main thing to take away from this example is the value of beautiful and lightweight UX. Notice as well how clean and coherent design style can bring all pages together.
4. ClickFunnels: Informing Visitors
ClickFunnels sells web marketing tools for creating sales funnels.
So, it only makes sense to examine how they’re going about crafting their own funnel. The journey starts at a usual place, the landing page. Here, we instantly see a design philosophy that deviates from Netflix’s less-is-more approach.
The page itself is quite long and loaded with useful information. It basically represents an in-depth description of the service. You can find the main benefits, features, and how-to tips, all in one place.
The CTA button prompts visitors to go for a free trial. If you click on it, you get only two plans to choose from, complete with reviews of services for that plan.
We find this example useful because it demonstrates brands shouldn’t be afraid of showcasing complete information. In fact, this move could supercharge the key stretches of the sales funnel.
5. Helpscout: Visuals Taking the Lead
Our final example reminds us of the importance of visual storytelling.
Namely, to start things off, Helpscout prompts you to watch a demo video. Animations instantly pop out due to their artistic value and emotional allure.
The website takes over after that and continues in the same vein too. The color contrast is spot-on and other visuals easy on the eyes. The background is subdued and offers zero distractions.
The design allows the copy to take center stage and inform the leads. The wording and messages are crystal-clear. Blog resources stand at your disposal and boast incredible graphics.
Thus, Helpscout’s funnel stands out as a fine blend of style and substance. It shows us we can never afford to lose sight of the visual facet of UX.
One final piece of advice comes to mind: don’t be afraid to think outside the box. Try to put an original twist on traditional recipes for success. Use other digital marketing and sales funnel resources to inform and enhance your efforts.
Make Good Use of Lucrative Sales Funnel Examples
Building a sales funnel from scratch or revamping the current one is tall order.
To see the project though, study sales funnel examples we presented above. Make sure your own components (steps) are specific and goal-oriented. They also have to appear in strict order, which reflects different stages of the buyer’s journey.
Prioritize the wants and needs of customers and provide sublime UX. Take your time to polish your copy to perfection and boost consumer trust with social proof. Infuse your digital real estate with visual flair.
Over time, you should be able to plug leaky spots and get optimization down to fine art. All your effort will eventually pay off, enabling you to convert more customers.
Check out more digital marketing topics to arm yourself with the knowledge. It’s time to elevate your bottom line!