According to researchers at Berkeley Earth and Kings College London, every 15-20 minutes spent in the London tube is equivalent to smoking a cigarette.
Walking around central London adds another 3 cigarettes worth of pollution to your tally. Londoners like other Europeans may be inhaling upwards of 5-10 cigarettes worth of pollution per day.
The sad truth is that these numbers are not exclusive to London or Europe. 92% of cities worldwide fail to meet the WHO air quality standards. Exposure to air pollution increases the risk of stroke, lung cancer, heart disease, chronic respiratory illnesses, and the mortality rate of coronavirus.

Nosy is raising funds on Kickstarter maximise your overall protection against air pollution throughout the day, rather than to create a device that filters out 100% of polluted air.
Nosy is an effective, fashionable and sustainable device that can be worn to protect users from indoor and outdoor air pollution and allergens.
Nosy is seamless to put on and take off. It is also small and lightweight (only 5g!), so you can take it everywhere you go. The waterproofing means you can wear Nosy indoors, outdoors, on a plane, even #BeNosy during a rainstorm!
With Nosy you can have 8-12 hours of clean air, instead of 1 or 2.

Besides looking to prolong people’s lives by minimising their exposure to air pollution, Nosy hopes to decrease pollution from non-recyclable face masks by creating a sustainable alternative. Most importantly, Nosy hopes that by physically and figuratively bringing the issue of air pollution to people’s faces, it will help create the momentum required to drive action towards solving the air pollution crisis we face.

Visit Nosy’s Kickstarter page to support the project and find out more about the perks and rewards available for supporters.