If you’ve been around the business game long enough, you probably realize, growth is sweet. New businesses and startups depend on growth. New businesses need to grow fast enough to be sustainable or they die. The startup culture has truly brought to light the importance of fast-paced business growth.
This being a newer idea, a lot of businesses haven’t yet caught on. They know growth is important, they don’t know-how. If this describes you, don’t you worry. Today’s article is just for you. We’ll show you some of the most simple Growth Marketing Hacks that you can use today.
Blog, Blog, Blog
There is no way for your customer to know that you exist or your brand exists unless you put yourself forward.
Blogging, in today’s world, is the easiest, cheapest and fastest way of carving out a spot for yourself on the greater part of the internet.
Start your blog and actually maintain it. Try to not just start a blog and leave it like that. Blogs need consistency. Your clients need to come back and have more content to read every time. It keeps the novelty going for them. It keeps them hooked. It is what is going to bring you true consistent growth.
Self-promotion is a good thing. It can be beneficial to you as an author and your brand as a whole. Be generous about it. Be confident about asking for guest post opportunities and backlinks. And be prepared to offer link backs as well.
It is what helps you to swim into the community and venture into a new untapped and unchartered customer territory without having to wait. This opens up a whole new customer arena for you to grow into.
It can be frightening to pitch your ideas to bigger companies and startups that you have looked up to for a long time but it is well worth it because their customer base is what is going to come back to you if you provide good content.
Checking back never hurts. You should always take a step back and look at the bigger picture and try to figure out what is going wrong, where are you lacking, where is your marketing strategy falling short.
Should you be using more data in your content? Should you be using more of a friendly tone in your articles? should you be talking more about the features and specs of your product?
What is it that your customers are responding to? Or, not responding to? Try to figure out where you are lacking and try to fix that.
Be Smart with Your Emails
Email marketing has been around for ages and there’s a good reason for it. Almost every single person in today’s world checks their email at least once every day. It gives you more chances to be visible and present to your customers.
Email newsletters are helpful and it is frankly the growth hackers’ secret weapon. You just have to know how to present your pitch to your customer.
Make it interesting. Make it engaging. Make it condition free.
Just offer them new content that you published that they might find helpful. Have an easy sign-up option for your newsletter on your website. It is the best thing you can do for your growth. Make the content accessible.
Your customer shouldn’t have to go looking. Bring it to them.
People enjoy attention. Let your customers know that you are talking directly to them! Ask questions! People are more likely to respond and react to content when it is targeted and interactive. People are more likely to respond when they feel they have something to add to the conversation.
Create polls and quizzes to keep it interesting for your customer base, let them see that they can use your website or your blog or social media channel for their own fun. Have an open-ended question at the end of your post, let your audience answer that question, and drive the conversation forward.
Keep it Smooth
There is nothing more painful than having a website that is hard to navigate. Even from a marketer’s perspective, it is awful. You should have a well-planned and catalogued blog or website that is very easy and accessible to your audience regardless of their age or location.
Your site should have minimum response time and quick load time.
Make sure your customer isn’t leaving without reading the content you spend hours writing just because the page didn’t load in time.
Talk Business – Repurpose Your Content
A lot of businesses do not think about venturing in newer audience bases because they feel like they do not have enough time or resources to create content for such a wide variety of people and social media channels.
Here’s the catch- repurpose your content.
Almost every kind of content is recyclable to some extent. I could very easily turn this article into video content and post it across all our social media channels as video ads. I could go in-depth, record a voice over for this article, and make a podcast. I could just as easily turn it into a webinar material, all of which will let me reach a newer customer base that I have not reached before thus opening up my opportunity for fast incredible growth,
Growth hacking is still a very new concept and all the more effective for it. Growth hacking lets new startups scale faster, smoother, higher in the shortest time imaginable.
Anyone can be a growth hacker if they just understand the metrics of business growth and be resilient in achieving their desired outcomes. If you follow these simple growth marketing hacks, you should be able to venture into the world of growth hacking very effortlessly. You can learn more here.