Social media advertising can help you to reach your audience. Different social media platforms generally have different user bases, and you can find the right one for your target market. While it’s good to have organic social media activity, the advertising platforms that social media sites provide are also useful. They offer a more targeted way to advertise to your audience and promote your brand. But which social media ads should you be using to get the most from your advertising budget?
Facebook has a fairly broad user base across demographics, although some younger people are turning away from the platform. Facebook’s ads can help you to build brand awareness, generate leads and increase engagement, and convert.
It offers a few different types of ads, including photo and video ads, carousel ads, story ads, and slideshow ads, plus collection ads. Messenger ads also allow you to advertise to people in the Facebook Messenger home screen. These different ways to advertise make Facebook a flexible platform.
To make sure that you are not just wasting your time and money on ads that are not hitting the target, make sure to monitor and optimize them when needed. Thankfully with AI-powered tools like Pudding.ai, that’s very easy to achieve.
You previously needed a Facebook account to advertise through Instagram. However, the latest Instagram change means that this is no longer necessary. Advertising on Instagram is similar to what is offered on Facebook in terms of what types of campaigns you can run. You will find photo, video, carousel, and collection ad options, like those on Facebook. Instagram is a very visual platform, more so than Facebook, so it’s a great choice for retail brands and other visual brands.
On Twitter, you can use Twitter Promote, which will automatically promote individual tweets for you, or you can use Twitter Ads, which you can use to set up campaigns. With Twitter Promote, you can just let it do its thing. It will automatically promote your first ten organic tweets each day that pass their quality filter. You can pick interests and locations of your audience. Twitter Ads gives you more control, but you also need to put in more work to run your ads.
Snapchat
Snapchat is a good choice for advertising if you want to target a younger audience. Its users are largely younger, with most of them in the age 18-24 bracket. On Snapchat, you can use snap ads, story ads, collection ads, and filters.
Snap ads are full-screen ads that begin with a video or image or 10 seconds. You can add attachments for forms, landing pages, app installations, and more. Story ads allow you to offer a collection of snaps, while collection ads use four thumbnail images. Filters are graphic overlays that users can put over their own images.
The professional network LinkedIn might be an option you choose to advertise to professionals or for B2B products or services. It offers the options of sponsored content, sponsored InMail, and text ads. Sponsored content appears in news feeds, while sponsored InMail is similar to email marketing. Users receive messages to their LinkedIn inbox when they’re active on the site.
Consider your audience when deciding which social media ads to use. You should choose a platform that works for your brand.