When you’re just setting out as a small business, one of the most daunting tasks is ramping on enough customers to turn a profit. Going from zero customers and zero sales to a sustainable number of sales is one of the tricky parts of starting a new business. A combination of a successful launch and some smart marketing can help you to get there painlessly. Read on to discover how you and your startup can help to attract the right kind of attention to your brand, increasing your sales from the moment of your launch.
Your company launch isn’t just a private celebration of your skills and success so far in creating a business: it’s also your first big marketing opportunity, and a chance to secure some of your very first sales. If you’re able to take advantage of your launch – either by inviting journalists to your launch party or by asking local consumers – you’ll be able to market your business from the get-go.
Meanwhile, for anyone who comes across news of your launch, you must add that little extra nudge for them to visit your website or your social media pages. Offer discount codes, coupons, rewards or ‘first 100 customers’ incentives to draw that first traffic to your website and your sales pages.
Your next task – and it’s one that you’ll constantly be revisiting – is to boost your SEO performance. This boils down to a great number of tasks for your marketing team, including fixing up your website so that it performs perfectly in the eyes of Google’s algorithm, and sending out content marketing posts that help to draw consumers naturally onto your pages.
SEO is also about keywords and identifying how you’re going to be able to compete with businesses that are similar to you – and thus occupy a prominent position on Google’s search results. Get in touch with an SEO firm to help you build a strategy for your startup and, if you’re looking to entice the Latino consumer base to your brand, be sure also to employ experts in Spanish SEO as well as English SEO to work for you.
Your startup needs sales. Without them, you’ll be at risk of running out of cash down the line, and that’s the wain which most startups – some 90% by current estimations – tend to crash and burn. You need to avoid this fate at all costs – and one way to do so is by engaging in paid advertising across the world wide web.
It’s incredibly easy to engage with advertisers online – either by going through Amazon, Google and Facebook or by partnering with a third-party firm which will advertise across the websites that you target consumers visit. In both cases, you’re trying to show exciting ads to those consumers who you feel are most likely to trade with you. The ROI on these adverts is high – if targeted and executed well.
Startups should bear these three fundamental tips in mind when they’re attempting to market their new firm to consumers across the world.