If you’re still making a name for your startup then it’s important to appear legitimate online and gain trust from customers. As you slowly build up your client base, you’ll need to rely on things like word of mouth, testimonials and social media to boost brand recognition. You can also try out some state-of-the-art tools to help you social proof and improve your marketing strategy. Customers may also be enticed by engaging content or a free gift. There are several ways you can encourage positive customer feedback.
Social media engagement
An online presence and strong social engagement are important in order to create trust. You should see your followers on social media as ambassadors for your brand in a way, as they can further promote your business by resharing your posts and referring friends. It’s important to engage with people on social media, both clients and fellow businesses. At this stage in your startup, networking is vital. Think of ways you can engage customers on social media, perhaps with a referral scheme.
Free gifts
Following on from the idea of a referral scheme, you could also offer a gift with purchase for example as well as an incentive for referring a friend. Everybody loves a free gift, so this is a good way to engage potential customers. Try thinking about what kind of gift you can offer with a purchase that might create trust in your customers, and encourage them to come back and bring their friends.
Client testimonials
Publishing client testimonials on your website is a surefire way to gain trust from potential customers. Post specific examples and case studies. Choose cases where you specifically went above and beyond to solve a problem for a customer. Display examples of your expertise in the field as well. It’s important to create stories in order to appeal to your customers’ emotions.
State-of-the-art tools
There are several tools you can use to your advantage for your marketing campaigns. Data analytical tools and software can help you target your niche. You can also look into tools such as a social proof app. This actually shows visitors to your website information in real-time. This can include activity from other customers such as purchases, registrations and sign-ups. It helps to build trust as customers can see other people are legitimately using your website. State-of-the-art features on your site will also help to boost your brand’s image.
Optimize customer service
Last but not least, you need to focus on optimizing the customer experience. Customers are more satisfied if they’re able to find the product or service they need easily. The shopping experience is often more important than the price of the product overall. If you optimize your website for a better customer experience, you’re more likely to create trust and receive positive feedback. Customers will then in turn recommend your business to others.
Gaining customer trust is important for the future of your startup. Ensure you make it a focal point of your marketing strategy.
