The growth of the plastic surgery industry has been on the rise since at least three decades ago. However, the industry is still not in the mainstream realm, and that makes things a little complicated for individuals on the marketing front. However, with a well-thought-out marketing strategy built with your target audience in mind, you can significantly boost the reach of your practice and go one better than your competitors. Here are five useful tips to assist you with that:
Create a website
If you don’t have a website yet, you are behind the times. A service website should be at the center of any plastic surgery marketing plan as it is where prospects land once you catch their attention. And it is not just about designing a website; it is about creating one that makes you stand out from the crowd. An effective web design is simple, easy-to-maneuver, informative, and mobile-friendly. More importantly, it should be a reflection of your brand identity.
Create a blog
Blogs are good not only for your search engine ranking but also for your reputation. When prospects see you taking the time to create informative, non-promotional content for them, they develop trust and perceive you as helpful and reliable. Additionally, blogs provide a platform to insert links to your sales page and create another cost-free traffic source for your website.
Sell happiness, not procedures
While it is important to put your service catalog out there for the world to see, focusing on it can be more detrimental than beneficial to your practice. People connect more with the result end of things and don’t care much about how you get there. Create textual and visual content on the importance of those Botox injections and facelifts you offer. Show your prospects how it can enhance their beauty, boost their confidence, and bring happiness into their lives.
Social media marketing
This should go without saying, but many plastic surgery practices still don’t use social networking platforms to sell their services. Believe it or not, a great deal of your traffic starts its search on Facebook, Instagram, and other social platforms. With the help of paid ads, you can create promotional content and share it with the specific audience your practice targets.
Do not ignore reviews
Most plastic surgeons don’t get their clients from referrals; the industry is still young, and clients are scattered. Instead, prospects start their search on review sites, so don’t ignore the feedback you get from your patients. If anything, encourage each one of your new clients to leave a review on their way out. Also, occasionally go to those sites and reply to some of the reviews –both positive and negative.
Digital marketing is not an option for plastic surgeons anymore; it is a necessity! Use the above tips to bolster your practice’s online visibility and expand your client base. If possible, get a plastic surgery marketing guru to formulate and implement your marketing strategy as they are probably more familiar with the dynamics of your industry.