Boosting sales is a many entrepreneurs’ goal because it motivates you to work harder to get even better results in the future. One method that has proved effective in increasing leads is SEO. If you are a top SEO company in London, SEO should be your major tool for boosting traffic and sales. Today, we show you 6 excellent ways shared by link building agency named Healthy Links to increase leads to your SEO agency. Keep reading.
1. Use Social Media
Social media is an essential tool you can use to get more leads to your business because all your potential targets use it in one way or another. Also, most people now prefer engaging with new and established brands on social media because it allows them to quickly inquire about their services. Therefore, you can use social media platforms such as Facebook, Twitter, and Instagram to introduce people to your products and services and share your content. Doing this can increase website traffic, thus significantly boosting leads.
You can also take advantage of social media to show the human and fun side of your brand. You can do that by sharing posts on matters affecting the people, fun activities your staff has been doing, or just anything.
2. Maintain A Great Reputation
Despite the kind of business, you own, your reputation will always precede you. If you own an SEO agency, then you are most likely running everything online. So, most of your previous customers will be reviewing your services online, where everybody can see. To help you maintain your reputation despite the circumstances, ensure you always respond calmly and professionally to negative reviews. Responding rudely to these reviews ruins your reputation because your potential customers will see the comments and avoid your services.
3. Simplify Your Website
A website’s user-friendliness matters a lot when it comes to SEO. A complicated design makes it hard for website visitors to locate your content or even purchase services, thus making you lose many customers. If someone visits your site today and gets a headache while searching for stuff that should be easy to find on any website, they will never come back, hence harming your progress.
To simplify your SEO agency website, do the following:
- Avoid bothering your visitors with unnecessary pop-ups and long check-out processes because that might drive some potential buyers away.
- Ensure your forms are short to increase the chances of people filling them.
- Use a simple website design that allows visitors to easily find everything.
4. Include the Primary Message Above the Fold
Some people won’t visit your website looking for content but your SEO services. Therefore, they need to see what you can do for them as soon as they land on your website. You can use the “keep stuff above the scroll/fold” rule that needs you to place some relevant information about your services or a call to action on the top part of your site. So, that is what visitors will see once they open your site.
This trick allows you to get someone’s attention since they see what they were looking for without scrolling down. For an SEO agency, you can include a relevant question then add a statement indicating that you are the SEO service they require. Therefore, avoid using lots of animations, images, and menus on this site section and instead use it wisely to increase leads and conversions.
5. Be Clear
A visitor should not have to dig deep into your website to understand what your agency does. No person will be willing to do that because people know they have other options out there in the back of their minds. You don’t need a whole essay to explain what you do. So, make sure your message is brief but comprehensive to help you increase leads and reduce the bounce rate on your landing pages.
6. Create Several Landing Pages
Landing pages are a crucial part of your SEO agency website because they are where you convince potential customers to purchase your services. If your site has under 10 landing pages, then don’t expect much conversions. Having more landing pages, about 15, allows you to market your services differently, increasing the chances of getting more leads.
This method also enables you to test different landing pages styles and see which ones perform best. That way, you can use the best ones all over your website to get better results. If your website can’t host more than 10 landing pages, then consider redesigning it.
Running an SEO agency is tricky, especially when you’re starting, and not many people know about your SEO services. This article makes it easier for you by discussing the best ways to easily boost leads to your agency and make it a top SEO company in London today. To know the qualities every SEO company in London should have, read this article. So, ensure you carefully follow them and research more to help get effective results.