TikTok was the second most downloaded app in 2019, and its popularity only continues to rise. As the number of users increases, it should come as no surprise that people are wondering how to get more likes on TikTok and stand out from the crowd.
Getting noticed on TikTok doesn’t have to be an uphill battle. Here are several best practices that can help you increase your outreach and grow a TikTok following.
Decide on a Brand
TikTok looks at the engagement and views of your first five videos to help determine your authority ranking. So before you even think about posting, take a moment to figure out your brand identity.
Consider the types of videos you want to post and the content you like creating. If you chose a niche you don’t enjoy you’re not going to be able to produce videos sustainably. You’ll run out of ideas, your quality will decrease, and you’ll stop getting TikTok likes.
Design a Memorable Profile
Keep your profile simple. Don’t pick a username that is obscure or difficult to remember. Chose something catchy that your viewer won’t easily forget.
Keep your profile description short, sweet, and to the point, and pick a profile picture that shows your personality. Marketing yourself well in your profile will help your viewer relate to you and increase engagement.
Study the Latest Trends
Look at what people in your chosen niche are watching and enjoying. Then think about ways to build upon those trends. Look for gaps in content that you can fill with a new and exciting twist.
Links and Hashtags
A huge part of successfully marketing yourself on social media is making sure all of your accounts are linked. This increases your discoverability by allowing people to find your TikTok profile from other platforms.
Be sure your hashtags are relevant to your niche and actively followed by other users. Trying to be creative with hyper-specific hashtags could hurt your outreach and result in fewer likes. In this case, stick with what you know.
There is no limit to how much you can post on TikTok. Having lots of high-quality content is only going to increase your visibility. If you’re posting great videos regularly and still aren’t getting enough engagement, you might want to buy real TikTok likes.
Collaborating has several benefits. It provides you with fresh and interesting content ideas and exposes you to people who may not have seen your posts before. Collaborating with someone with an established presence also boosts your outreach and credibility among users.
Post When People Will See It
No one is going to look at your content while they are sleeping. According to one study, TikTok users are most active in the morning on Tuesdays and Fridays, as well as Thursday afternoons. Posting the majority of your content during peak hours will maximize the number of people exposed to it.
How to Get More Likes on TikTok
Now you know how to get more likes on TikTok and that it doesn’t have to be difficult. If you take a little time and effort to consider your social media identity and target group, you can boost outreach and get more likes. Before you know it, you’ll be TikTok famous.
If you found this article helpful, check out some of our other posts about marketing yourself on social media.