If you are interested in all things business and want to go into a profitable sector, look no further than trucking. There is an abundance of business opportunities to take advantage of in this field, with thousands of new trucking businesses getting registered year on year. Unfortunately, however, many of the companies fade away due to the tough competition from established giants. To avoid adding to that statistic and ensure your trucking company is a success, here are five steps you must take.
Obtain Appropriate Funds
Just like you would when starting any business, you must obtain funding for your trucking company to get started. Even if you have money put away to start your venture, trucks are very expensive vehicles, meaning you may be unable to buy trucks from your own wallet. A trucking company loan may be your best option as it can provide the funds you need to get your company up and running.
Decide on Your Segment
Once you’ve got funding for your trucking company, there are various segments to choose from in the trucking world, such as food trucking, courier trucking, and refrigerated trucking. If you don’t have tons of money behind you, it’s best to stick with one niche that you can put your full focus and concentration into. Once your business becomes financially stronger, you can add extra services to your list.
Create a Unique Logo
To attract clients to your trucking business, your company logo needs to stand out for all the right reasons. There’s a lot of competition in the trucking industry, which is why you need to think outside the box and create a unique logo that makes people take notice. When you consider how often your logo will be seen on marketing campaigns and advertisements, you must choose the right symbols, typeface, and colors to establish a presence.
Build a Customer List
Lots of new trucking businesses use load boards to get customers by bidding lower prices for what they offer. While bidding is recommended at the beginning, it’s notoriously competitive. Even if you set your prices lower than everyone else, when it comes to profits, you may not be left with any! Rather than concentrating on load boards, it may be wise to begin making sales calls instead. Doing so will help you build a customer list of people that stick with you. There are other ways you can build a customer list, including setting up social media business pages and creating a blog.
Design a Business Card
When launching your trucking company, you need to pay attention to the importance of business cards. One of the most effective marketing tools you can use is a business card as it showcases what you do, where you are located, and how you have an edge over competitors. Whether you’re out and about or networking, having business cards to hand over is essential for spreading awareness.
While you may not reach the heights of trucking companies like FedEx Freight and Swift Transportation overnight, taking the tips above on board can help you on your way to setting up and running a successful trucking business.