According to Statista, 40% of customers stated that they visited the business advertised after seeing the poster ad. While 24% reported having made a purchase at the business. Creating exciting posters is the key to getting your message across.
Most people will not spend a lot of time looking at a poster as they go on with their day but if it’s captivating, they might spend at least 10 seconds on it. There are no difficult rules to creating posters but one should also follow some pointers which will be essential in making your posters stand out and hence get your message across quickly.
If you’re wondering how to create posters, at 4over4.com you can use a design tool that makes the process much easier whether you want to create your design from scratch or use some of our beautiful templates. The graphic designers have done most of the hard work for you in terms of combining the colors and using the right fonts.
Think about your audience and the action you want them to take because colors can evoke a certain mood. If you’ve noticed, restaurants that specialize in selling salads want to pass across the message that their salads are fresh. Therefore they will most likely use shades of green and a touch of other colors. This is because green is the color of nature and brings to mind thoughts of freshness. Restaurants are more likely to practice using the right hues because various hues can stimulate appetite. Take note of the following colors:
- Yellow. This sunshine hue elicits cheer and most people are likely to have a good appetite when they’re happy.
- Green. The color of fresh salads, this hue reflects a feeling of being healthy.
- Orange. The color of carrots, butternut squash, and citrus fruits, this hue stirs up the sensation of hunger.
- Red. This fiery color pumps up the blood and makes the sensation of hunger more prevalent.
It’s always safer to go with simpler fonts as they can be read from quite a far. When designing your posters, a good practice to have where possible is to ask different people to read them from a distance. Make sure you ask both older people and kids to read the poster and see if it’s legible. Having said this, this doesn’t mean one should not experiment with different typographies. Be bold, be classy or anything you choose to be. Also, consider the theme for your poster when choosing posters, for instance the Alora font would be suitable to create promotional posters sponsoring special events, holiday-themed promotions, and posters related to kids.
Avoid cramming too much information to your posters even when you create big posters as this can actually get people bored and tired to read everything. Make sure you summarize the most important information necessary and this includes the call-to-action. If promoting a special discount or offer, make sure you use clear imagery that will make them stand out in your poster and catch the attention of your audience.
Photography / Image
This is a crucial part to consider because most of what attracts your audience on a poster depends on good photography or graphics. Make sure you use high-quality photos or graphics that will grab attention long enough to cause your audience to pay attention to the message. We understand that not everyone is created with the ability to grab designs that will capture people’s attention and so using the 4OVER4 design tool will help a great deal.
Know the audience
Knowing your audience means knowing their cultural and taste references so that you can appeal to them. Here are some questions you should seek to answer before designing posters.
- What social, educational, economic, etc backgrounds does your customer come from?
- What are their dreams and aspirations?
- How do they relate to your business?
- What should be your brand voice while addressing the customers? Should it be loud and bold? Should it be moderate or corporate, or funny?
- What design elements and poster types they are more likely to respond positively to?
- What are the key design elements you need to choose to catch their attention?
Once you have a crystal clear picture of what your audience likes, then you’re ready to start designing.
When you’re ready to create and print posters, consider working with a brand like 4OVER4 that provides you the convenience of doing it all from one platform. You can easily design your posters from the platform, save your designs for later or send them to print immediately.
Plus, the customization offered at 4OVER4 is unmatched when it comes to the different designs and shapes you can get. If you’re looking for something that will definitely stand out, consider our 3D lenticular posters or backlit film posters that make colors pop and shine brighter than ever through a special printing technique that results in high-quality translucent finishes. If you’re ready to take your marketing to the next level then this is what you need.