Marketing is a broad definition used to describe how businesses engage with consumers and promote the brand. Over the years, as consumer preferences change, companies need to adapt to these changing conditions.
In fact, according to new research from Mckinsey, at least 75% of consumers have tried new shopping methods due to the pandemic. As a result, businesses are trying new smart marketing techniques to stay connected with customers.
Keep reading this guide to learn the different types of marketing that exist today, and discover which is the best marketing strategy for your business.
1. Social Media Marketing
One of the most significant transitions in marketing has been to social media platforms. With nearly 75% of American adults on social media, it can be a great place to connect with potential customers.
Social media apps like Facebook, Twitter, and Instagram can give businesses a way of connecting with individuals, showing them what the company offers. However, you don’t ever want to be too pushy on social media, or you risk losing loyal followers.
2. Content Marketing
Content marketing is widely considered one of the best marketing methods today for businesses. Content marketing involves creating value for customers by way of engaging content. For example, the content can include:
- Blog posts
- Social media posts
- Informative articles
The purpose of content marketing is to provide value to users and get them engaged with the brand. Businesses can promote their products/ services through the content as well in a fun, engaging way.
There’s no way around it – consumers want more personalized, authentic things from businesses. Personalization shows customers you care about them, and you are willing to take the time to show it.
According to a new study from Salesforce, 99% of marketers agree that personalizing content can help build superior customer relationships. For example, businesses now use t-shirt marketing, including custom branding with embroidery to promote the brand.
4. Traditional Marketing
Most people have been interacting with traditional marketing methods and may not even notice it. Conventional marketing tactics have been around for some time now and do not involve the internet. Some traditional marketing methods include:
- Direct mail
- Face to face
For small businesses just starting, traditional marketing can be a good way of connecting with new consumers to grow your business.
5. Digital Marketing
As opposed to traditional marketing, digital marketing involves promoting your business on the internet. With individuals spending more time online than ever before, it’s an excellent place to promote your business. A few popular digital marketing tactics are:
- Search engine optimization
- Enhancing the user experience
- Website design
- Social media
The best digital marketing strategy will include a mix of different techniques to capture a broader market.
Best Types of Marketing for Your Business
When it comes to the different types of marketing, there is no one size fits all for businesses. Each customer will be different, and you will need to find what engages them best. The results will be determined by how well you connect with your target market. Once you determine this, you can begin introducing new marketing tactics to expand your reach.
To learn more about marketing strategies and other techniques to help you grow your business, head over to our blog!