A startup is ideal for new business owners. It can grow rapidly and profitably if you create and build an innovative product. That’s why every year, roughly 100 million new businesses are born. But there’s another side to it.
Aside from the goods, you must also invest in a marketing approach. Without a strong marketing strategy, your startup will fail. Many content development models exist; however, videos should be the significant promotion channel. This article will show you why you need video marketing for your startup.
Easier to Digest
A video can capture and hold people’s attention better than a text-based document or even PowerPoint. Due to the visual nature of humans, a single good video can be worth a thousand words. And this is especially true for technology firms building cutting-edge yet challenging goods.
To show the mechanics of a user interface or how consumers interact with your product, it is far easier to make a video of someone using your product at your start-up than create a long text guide. You can also use a video to explain why your product is beneficial and how it differentiates itself from competitors or ultimately simplifies their lives.
According to Social Media Week, 95% of video viewers remember the message, while 92% of mobile users share videos. This means you can better educate your audience on your products and services while also helping them recall your brand name. Their peers will be able to remember you the next time they require a similar product or service.
Partner with an experienced video production company to help you create the best teaching and demonstration video for your startup.
Good for SEO
You might be wondering how video content might be beneficial to search engine optimization. The answer is straightforward: Google prioritises video-sharing platforms such as YouTube at the top of search results pages.
When your customers or clients look for information about your product or service on the internet, the likelihood is that the results will contain your video content. When searching for something on Google, people are more likely to click on a video than on a text link.
Therefore, when your video material is displayed among the top results, it is more likely than not to gain more views than your blog pieces. Not only that, but if your website is linked in your video content, your website will earn more click-throughs due to the increased exposure.
Because of the large number of individuals that consume video material regularly, it is reasonable to claim that engagement can be as simple as producing high-quality content.
Furthermore, according to a study from 2017, 64 percent of consumers purchase after watching a brand’s social video. While this number is from 2017, can you picture the amount of influence video marketing has right now?
A significant increase in social media users has occurred since the outbreak of the pandemic began. According to surveys conducted, social media usage has increased by an average of 13 per cent in Europe alone since the pandemic outbreak began. As a result, developing content for virtual platforms will grow your audience, which will result in increased engagement on your platforms.
In the right circumstances, video advertising can increase your user acquisition, particularly if you have effective targeting in place.
To deliver highly relevant messages in the most appropriate format to different audiences and marketing channels, you can tailor your videos for different audiences and marketing channels. For example, you can create intro videos about your product for potential clients on your website or super brief entertainment-focused videos on Instagram Stories for your followers.
Greater Level of Engagement
When it comes to marketing your startup in the age of the connected consumer, it all comes down to forging a genuine connection with your audience and establishing trust with them by providing them with the opportunity to learn more about your firm. This is an area in which video marketing can really shine.
By using videos, you can document the life and evolution of your firm in a series of episodes that include product demos, interviews with your team, vlogs, humorous behind-the-scenes events, and much more.
Video is most definitely the way forward for startups in all areas, not just for going viral on social media. However, this is something you can work towards to boost your visibility. If you haven’t yet considered the benefits video content can offer you and consumers, then you could be missing out on the way to create improved levels of satisfaction and engagement across the board.