The thing about marketing campaigns is there are hundreds of ways to measure whether or not they are being successful.
For example, you may put out an Instagram ad campaign and gain 1000 followers from it, but if your intention was to gain sales or generate leads, 1000 new followers are nice but not useful.
See Better Results
If you want to see better results in your marketing campaigns, you need to implement more than just the goals that you set out to reach. You need to implement goals that are aligned with your business’s success; otherwise, you will be wasting time and resources.
What Is Your Business Style?
The first step is to look at your business’s ebb and flow. For example, if your business is driven by its promotions (which are usually driven by seasonal events like Christmas or Black Friday), then it would make sense that the first thing you want to measure would be the revenue of those promotions.
However, if your company is very focused on lead generation, then you would want to look at your marketing efforts in terms of leads, not revenue. Looking at the website of a professional lead generation company for a little bit of help with your campaign is probably a good idea.
If you are focused on both, then it would be best to look at the ratio between the two. The point here is that you need to evaluate your business model and decide what you want to focus on so that you know what to measure.
What Is Working? What Isn’t?
The next step is for you to evaluate all of your marketing efforts and pinpoint which ones are working and which ones aren’t. For example, if paying for influencers or banner ads isn’t generating any leads or sales, then it won’t be worth your time or resources to continue that effort because the ROI isn’t there.
However, if you are able to get the same results without spending any money on influencers or banner ads, then you can continue to use that strategy.
The point here is that you need to review all of your strategies and figure out what works and what doesn’t.
What Results Do You Want?
The next step is for you to figure out what result you are looking for with your marketing efforts.
If your marketing efforts are all about visibility, then it would make sense that trying to get more Instagram followers, Twitter followers, or Facebook fans would be a good strategy because they would increase the number of people who see your content.
If you are looking to generate more leads, then it would make more sense to put together a strategy that is focused on generating leads for your business by using a lead generation form, a landing page, a blog with an opt-in form, or any other lead generation method.
The point here is that you need to figure out what result you want so that you will know how to measure it.