A cookie-cutter influencer marketing strategy that works for household brands just doesn’t work for your startup — not to mention your budget!
Does that mean you have to give up on these dreams until you hit the big leagues?
Short answer, no!
For a longer answer, keep scrolling. Your startup can easily manage a successful campaign with the help of nano influencers.
What Are Nano Influencers?
Nano influencers (let’s call them NIs, for short) are content creators with 1,000 to 10,000 followers on social media.
That follower count is the sweet spot for engagement, according to the experts at Peersway. Peersway influencer marketing services connect brands exclusively with nano influencers.
It’s all about quality over quantity.
While an NI may not have the most followers in the world, they often have stronger connections with the followers they do have. Peersway found their followers pay attention to what they have to say, especially when it comes to brand partnerships.
Why NIs Are Perfect for your Campaign
As influencer marketing strategies go, this one is perfect for startups like yours. Here’s why:
Nano content creators boast impressive engagement rates. That’s because they’re much more relatable and approachable. A comment or DM won’t go unnoticed on their post, and this encourages people to engage with the campaign.
Compare this to content creators with huge followings. All too often, replies get buried or ignored, so most people don’t see the point of trying. They just keep scrolling.
Unlike celebrity endorsements that are clearly only about the money, an NI is an online friend giving their followers advice. Not only are NIs excited to land the gig, but they don’t overexpose their followers to ads. These campaigns seem more authentic as a result.
Cost-efficiency is the name of the game. One macro influencer is 15 times the price of one NI! This lower upfront cost is more palatable to your startup’s tight budget. It also provides a considerable ROI, especially when you factor in their higher engagement rates.
How to Find the Right Nano Influencer
Working with smaller content creators is a great idea. There’s just one problem. How do you find good people who reflect your startup’s niche and recruit the best ones for your campaign?
If you’re finding it hard to connect with content creators, an influencer marketing company can help.
By partnering with an influencer marketing company, you’ll tap into their existing network of creators without lifting a finger. An agency has vetted thousands of NIs before adding them to its platform.
These services also come with the added benefit of campaign management. Your campaign manager takes care of everything, from launching your campaign and sourcing NIs to tracking your progress and paying creators.
As a startup, you may not have the time to recruit content creators, nor the budget to afford creators with millions of followers. But don’t let that stop you from tapping into influencer marketing. You can launch an impressive campaign with the help of nano content creators.