Blockchain projects aren’t born overnight. They require a great deal of planning, a perfect knowledge of an expanding field, and a project idea that shines. That’s not something that just comes together at the drop of a hat. If people get through the hard planning and development stages, they often think that the battle is already over.
While that’s true, in a sense, it also overlooks the sheer amount of work that’s left to come. Part of that work is blockchain public relations and everything that goes on in order to bring attention to a project. After all, no matter how wonderful your blockchain company may be, if no one knows about it, you won’t be able to gain traction.
In this article, we’ll dive into some of the leading blockchain PR methods that you should use if you’re looking to position yourself for success. We’ll move through tactics, strategies, and tips, discussing everything you should know. This guide will explain exactly how you should position yourself for future success, giving a boost to startups and younger companies.
Let’s dive right in.
What Does a Company Need to Get Started with Great Blockchain PR?
When launching your first blockchain project, there are likely a number of bases that you’re yet to cover. Although you’ve spent time developing your project and its fundamentals, that doesn’t mean that you can ignore the marketing side of your project.
Marketing and PR is where the traffic to your project is going to flow from. If you’re weak on this front, it’ll take a lot longer to generate interest and investors in your project. That’s why we suggest focusing on PR and marketing right from day one, as this will give you enough time to plan your social strategies going forward.
If you’re not sure where to begin, we recommend that you move through this checklist, covering everything that you haven’t already got set up:
- Base Website – When constructing a blockchain company, much of the initial thought goes into designing a working product, service, or system. While your final working system is important, you also need to be able to present it in a way that works. In order to this, crafting a functioning website should be one of your top priorities. Your website should have, at the very least, several functioning pages, details about the project and the team behind it, a whitepaper where you go into technical details, and a case studies or social proof page.
- Blog – Your blog is, arguably, one of the most important aspects of your blockchain company. Those that haven’t worked in marketing will see a blockchain blog as redundant. After all, your project speaks for itself – right? Actually, the opposite is true. In industries with high competition, you need to be able to distinguish yourself from the crowd. A blog presence will do two main things for your business. The first is it will provide a trail of evidence that your project is active and working toward your goals, which will put investors at ease. Secondly, it’ll help build up your web presence, pushing your brand closer to the top of the search results pages. Over time, this will convert to a lot of additional traffic.
- Social Media Accounts – Social media goes beyond just Twitter and Facebook. Spend time creating social media accounts for every social media that you can think of. While those new to this field assume that every new account is going to be another time commitment, this actually isn’t the case. Nowadays, you can easily use a content syndication tool to repurpose content across all platforms at once. Throw your net far and wide!
- Community Groups – A large portion of blockchain PR that is routinely overlooked by those that don’t have experience in this area is the drive to form a community around your project. Although trust is harder to build in this sphere, the support of a devout community behind your blockchain startup will be the difference between a successful project and one that falls short. Spend time establishing channels where people can find your community, whether it be via a specific social media, discord channel, or telegram group.
- Use a Distribution Service – A blockchain wire that transmits news about your company to other large news sites is a wonderful tool to have in your arsenal. Without a doubt, the ability to get your writing in front of thousands of people without having to forge industry connections yourself is a wonderful way of supplementing your PR efforts. Set this up early on, and you’ll instantly put yourself in contact with some of the most important people in the industry.
Although these seem fairly practical investments, many brands overlook their importance. In a company that deals with finance, you’re up against giants with limitless funding and the manpower to get things done. Make sure to lock down everything on this checklist, using them to show the world why your project is one that’s worthy of investment.
Many companies overlook PR and marketing because they assume it will come naturally after they launch an exciting project. The opposite is true – the excitement around the project builds due to the efforts of a PR and marketing team. Without them, you’re unable to get your project in front of people, and prevented from acquiring new followers, supporters, and, most importantly, investors.
By using the tips and strategies that we’ve outlined in this article, you’ll be able to successfully position your blockchain brand within this expanding industry. Once you’ve got a strong base, you’ll be ready to continually improve your PR offering and bring new customers to your project.
No matter how far you’re into your blockchain project, PR is always a good idea to have running in the background. Best of luck building your blockchain brand.