Pay-per-click (PPC) advertising is a powerful tool that helps businesses get in front of their ideal customers and increase website traffic. Most people know about the big players in the PPC game, like Google Ads and Facebook Ads, but did you know there are other free tools out there that can help you up your PPC game?
And if you partner with a Google Ads expert, you’re most likely to achieve your desired results in no time. Whether you’re dropshipping clothing or selling hot sauce, these tools can help you optimize your campaigns, do better keyword research, and analyze your results to see what’s working and what’s not.
Ahrefs Free Keyword Generator Tool
Marketers can uncover untapped keyword opportunities by using this tool, as it suggests relevant keywords for SEO and PPC strategies. The Ahrefs Free Keyword Generator Tool provides a comprehensive list of keyword suggestions, including metrics such as search volume and difficulty scores.
This tool’s ability to suggest long-tail keywords is beneficial in creating content targeting specific audiences. The user-friendly interface and helpful features make this an excellent addition to any marketer’s toolkit.
WordStream Google Ads Performance Grader
The Google Ads Performance Grader by WordStream evaluates the effectiveness of PPC campaigns and provides an overall grade and specific recommendations for improvement.
You just need to enter your Google Ads account info to get started. The tool will evaluate your ad’s performance based on important metrics like Quality Score, click-through rate (CTR), conversion rate, and account activity.
It even compares your performance to industry benchmarks to see how you stack up against the competition.
HubSpot PPC Management Template
If you’re having trouble organizing and tracking your PPC campaign, HubSpot offers a comprehensive kit that helps you get started. The kit is completely free which comes with customizable templates that help you with a wide range of PPC concerns such as budget allocation and ad performance.
The Management Template’s is a spreadsheet that you can download directly from HubSpot’s website. While it is not a software compared to the other tools in the list, it’s extremely helpful in tracking a campaign’s progress and identify areas for improvement.
Sometimes, you don’t even have to look far since Google already has built-in tools you can use to implement your PPC campaigns.
This tool allows users to explore the popularity of search terms across different geographic regions and over time. By analyzing trends in search behavior, marketers can identify emerging topics and consumer interests to create data-driven PPC campaigns.
For instance, if a particular product or service is gaining popularity in a specific region, marketers can tailor their PPC campaigns to target that area more effectively.
Google Keyword Planner
Using Keyword Planner, you can easily create campaigns that target specific audiences by researching the most relevant and popular keywords. It even suggests related keywords and offers data on historical trends so you can jump on new opportunities.
What’s more, Keyword Planner helps you forecast ad performance based on different budgets and bid amounts. This feature is really helpful for businesses trying to get the most bang for their buck. Plus, it’s super easy to manage campaigns since it integrates with other Google services, like Google Ads and Google Analytics.
Using the right keywords is crucial for the success of your ad campaign, especially if you want to get noticed by your target audience and generate leads. Suppose you’re a residential solar panel installer. You want to make sure that your ads appear in the Google search results of California homeowners looking for solar installers in the area by using targeted keywords. Search ads are incredibly effective at generating leads for business.
Of course, there are other options, such as buying solar leads from a trusted source, social media marketing, email marketing, and cold calling. You can look into different strategies and determine which one best fits your business and budget. In the meantime, take advantage of free Google Ads tool available to you.
Google Search Console
Google Search Console is a tool businesses often miss out on when running PPC campaigns. One of the cool things about it is that it tells you which search queries are bringing traffic to your site. This helps you find high-performing keywords that you can target in your PPC campaigns.
Plus, Search Console alerts you to any technical issues that could hurt your website’s search engine ranking. This is great for PPC campaigns, too, since it ensures that your landing pages are smooth, secure, and ready to rock.
The Bottom Line
As online marketing becomes more competitive, it’s important to use every tool at your disposal to optimize your PPC campaigns. Google Ads offers many free tools to help you reach your target audience and maximize ROI.
While many marketers are already familiar with popular tools like Keyword Planner, there are other useful tools that are often overlooked, especially those by third-party developers.
Businesses can stay ahead of the curve and achieve even greater success with their PPC campaigns by taking advantage of these underrated Google Ads tools. Don’t be afraid to experiment and explore new tools—you never know what impact they may have on your bottom line!