Making video content is both resource intensive and a time-consuming process with a lot of moving parts. Creating video content of any caliber takes preparation and professional execution to yield the best results.
And in some ways the process tends to be clunky, encumbered with meaningless and repetitive tasks.
Let’s talk about how a powerful video content analysis platform can help optimize video production workflows.
The issue that hinders video production efficiency
When thinking about producing video content as a media company, ad agency, or marketing department of any kind, it’s the glamorous side of the process that comes to mind first.
Folks wearing fancy sweaters while writing the script for a conceptual advertisement, a technically savvy crew operating all of their gear to get the best picture, and producers managing the whole process.
As video content continues on its path to be the dominating form of entertainment for online users, succeeding means not just making the content, but making a ton of it and maximizing its efficiency.
Got a movie? Make a trailer — several trailers even. You can keep the hype up by releasing them continuously as the premiere day approaches.
Recorded an interview or got a podcast show? Make a compilation of quotes, or clip several talking points, and tease the full video on TikTok, Instagram Reels, or YouTube Shorts.
Here’s the thing — cutting a trailer doesn’t need a whole video crew along with a producer. It’s just about an editor sitting in front of the screen, watching the footage for hours on end, choosing the most fitting moments, and cutting them into a cohesive clip.
There’s not a lot of creativity in the process. For the most part, it is about choosing the right clips.
Sure we can do something about the amount of time and creative potential spent on less creatively-engaging tasks.
Video content analysis platform improves production
As we have established, any type of video production usually consists of an effort-intensive part where you have to give it a 100 to make something good and another part which is more of a series of repetitive and menial tasks.
Writing a script for a movie, and managing the entire broadcast studio — that’s an effort-intensive part. Cutting the trailers, highlighting compilations, or pulling a clip from an interview — that’s a much simpler job.
And that is what must be the exact target for your automation efforts — using AI to perform less creatively intensive parts of the video production process.
Here’s the best way to do it.
By introducing the AI video content analysis platform into your production pipelines, you can have the software study the footage and produce more content based on it. Automatically, of course.
But that’s chit-chat. Let’s put things into perspective.
Say you’re a sports broadcasting company. Your line of work includes streaming the events live, making sports-related shows with analytics and famous athletes, and keeping your social media accounts alive and well on top of all that.
Where does a video content analysis platform fit in here?
You have your team dealing with the broadcasts, talk shows, interviews, and all that, and you have the software producing the complementary content along with them.
Here are a couple of examples.
Automated ad insertion
A video content analysis platform can study the broadcast, determine its theme and context, and insert advertisements relevant to that context. Broadcasting a basketball championship final? During the ad breaks the software puts out an ad for a betting company that accepts bets for that exact game.
It can work on both pre-recorded content and footage broadcast in real time.
Sports are all about competitiveness and nerve-racking, history-making plays, right? And as far as your social media presence goes, those plays and moments are a great way to bring in more viewers to the main platform.
You get a clip with an impressive play. Put it out on your TikTok or YouTube Shorts. Have the viewers come to your TV channel, YouTube profile, or streaming platform for more.
Oh, and you won’t have to task your editor with cutting the clips. A video content analysis platform uses Visual AI technology to dissect the footage and its dynamics, then pick out the best moments, and edit them into a highlight compilation.
You just upload the footage, and get the clips in a couple of minutes.
Sports are full of recognizable faces and personalities people are closely watching.
Why not give them more content with their favorite athlete to enjoy?
A video content analysis platform can recognize the faces of celebrity athletes from their appearances on the field, interviews, talk shows, and whenever you can get them to be.
Then, you can use the data to automatically create compilations of their touchdowns, dances, or just have it as a way to catalog the footage.
Video content has proved itself as a solid method for brands to build lasting relationships with their audiences. What else is there to say? People love looking at videos: studies show that customers tend to gravitate towards brands using video in their marketing, and they also tend to trust such brands a lot more.
Media companies know how taxing video production can be all too well. And making content for social media only adds to the hefty workload.
Implementing a video content analysis platform into content production workflows alleviates some of that workload, handing the menial and repetitive tasks to automation.
Using powerful Visual AI technology, the software can analyze any type of footage you upload, analyze every single frame, and use the extracted data to create even more content.
Upload a football game and get a compilation of best passes, player celebrations, or mascot dances. Get trailers for your movies or celebrity moments compilations — make the content give you a 100% of its potential.