As a business owner, saving money is always fairly high up on your list of priorities, however, there’s a very big difference between finding a good deal and shopping for “cheap” products or services.
In this article, we’re going to focus specifically on why you should never trust an SEO agency with the word “cheap” on their website. Let’s get to it…
Why you should never trust a “cheap” SEO agency
According to Oxford Languages there are two primary definitions of the word cheap:
1. low in price, especially in relation to similar items or services.
2. of little worth because achieved in a discreditable way requiring little effort.
Both of those definitions are problematic. Why? Because if something is a low price when compared to similar services, there’s usually a very good reason for it (spoiler alert: it’s not out of the goodness of their hearts).
The reality is, proper SEO, when executed well, is incredibly time and resource intensive. So, if an agency can afford to charge you so little, it’s either because they are inexperienced and unable to deliver the results you need or because they are abusing Google’s algorithm and using blackhat techniques that will invariably come back to haunt you.
In SEO, cheap is a strange boast
In the world of SEO, being cheap is a rather strange thing to boast about.
Sure, an ‘office-less’ SEO agency that is made up entirely of remote-working specialists can certainly talk about sharing their savings with you by offering a less expensive service. After all, if they aren’t forking out thousands of dollars each year on renting or maintaining an office space, then their mark-ups will indeed be different.
However, to actively focus on the words “cheap SEO” is rarely a good sign.
This is because business owners who actively search for “cheap” services are typically very tight with their money and ultimately expect world-class results for as little an investment as possible – and they are almost always disappointed when the agency fails to deliver.
Quality SEO isn’t cheap
Furthermore, quality SEO is not cheap. At a glance, it’s actually very expensive. The good news? Once you establish an ROI, you’ll no longer be worried about how much you are spending on it because you’ll be getting tons of organic traffic through your website with relevant, ‘ready to spend’ customers.
A successful digital marketing plan isn’t something that you can buy for cheap, otherwise all of these expensive SEO agencies would have been out of business a long time ago!
Final thoughts: Look for an SEO agency with a proven track record
Rather than look for a cheap agency, instead you should be shopping around with reputation and results in mind. For example: this agency that offers digital marketing in Singapore leads with the number of 5* reviews and real life case studies they have instead.
Such businesses don’t “tell” you that they are capable; they “show” you instead.
After all, why should you take an SEO agency’s word for it? Every company seems to claim to be the very best in the business but self-praise is no recommendation.