Private label offers numerous advantages! As there are many different private label manufacturers offering different skincare products! However, there might be a slight confusion – how to choose the most suitable private label manufacturer for your brand? To make it more clear, we have gathered six most important parts to take into consideration, and what would help to make the decision on the potential cooperation partner!
Understand your brands objectives
One of the first steps is to understand what is your brand’s mission and values! This will not only help you to learn your target audience but will help to understand what is the most suitable private label manufacturer for your business.
If you are striving to be an environmentally friendly business, selling private label skin care products, then you must seek a manufacturer whose values align! Where product production and development is carried out in accordance with more sustainable manufacturing approaches!
Research certification and product quality assurance
Third-party certification is an added value for the manufacturer! This ensures the quality of the private label products and product development processes. There are a few reputable organizations such as COSMOS, NATRUE, and Soil Association. These certifications are not easy to get! The private label cosmeticsneed to meet specific standards for manufacturing processes. As well as ingredients and packaging that can be used!
Product range
There are different private label manufacturers who specialize in the production of certain products. However, there are other manufacturers who offer a large variety of different products to choose from!
White label skincare manufacturer Selfnamed focuses on developing natural and organic formulas! Therefore, it is an excellent fit for natural skincare brands!
Therefore, you must understand what is the most suitable product for your target audience, and your brand’s core values and mission! On the other hand, you should think about how many products are you going to deliver at the beginning! Is it going to be one main product or a few to start with?
Customization options
Every private label manufacturing offers different customization options. The options are mostly based on the production capacities and resources! With private label, most often you can choose different custom cosmetic packaging, private label branding, tweak the formulas, and do other customizations that are necessary. Keep in mind, the bigger the customization request, the bigger the minimum order quantity required!
Manufacturing and lead-times
This is important if you are planning to launch new products in a very short period of time. However, this information is also good to know, for future projects – to see if the manufacturer can meet your demand if you are planning to scale up!
Pricing and minimum order quantities (MOQ)
For a small or new business with limited budget – minimum order quantities matter. As previously stated, if you are willing to do more customisation options then you should take into consideration bigger product volumes!
See what are the prices for the private label cosmetics development and what are the additional costs! Make the necessary calculations to understand is the option suitable for your budget plan
Overall, there are six main points to take into consideration when evaluating private label manufacturers, and understanding which are the most suitable for your brand, mission, and budget!! It is necessary to make an overview of your brand, goals, and budget, to present it to your potential cooperation partner who would produce products for your company. They may have something to offer just for you and your plan!