Creating backlinks from reputable websites and publications enhances your brand’s visibility and credibility. By registering on platforms such as HARO and Terkel, you can respond to journalists seeking expert sources for their articles.
Debunking myths or misconceptions within your industry can spark conversations and debates, resulting in quality do-follow backlinks. Similarly, offering informative surveys creates unique content that viewers will be more inclined to share with their networks.
Create a Resource Page
Performing backlink audits can be daunting, but leveraging the right tools and strategies can streamline this process. For starters, businesses should be sure to define their objectives clearly. Whether they’re looking to weed out toxic links or improve their overall backlink profile, articulating these objectives will help them make strategic decisions.
Next, businesses should look at their competitors’ backlink profiles. Doing so can offer invaluable insights into what their competitors are doing well – and not so well.
One thing to look at in particular is a website’s link velocity. This refers to the pace at which it gains new links and can be easily spotted with the help of a reputable SEO tool like Ahrefs. Knowing this information can allow a business to identify gaps in its backlink profile and develop an outreach strategy accordingly.
Write Guest Posts
Getting a backlink audit service can help gain insights about your competitor’s link profiles. But, it’s crucial to not overly rely on third-party software tools like Domain Authority or Domain Rating, as they don’t determine the entirety of link quality.
Instead, it would help if you focused on establishing clear objectives for your backlink audit. Whether weeding out toxic links or adding more high-quality ones, articulating clear goals is crucial. Furthermore, a backlink audit should be done regularly. For example, a monthly audit is ideal and will take less time than letting six months or more pass by between audits. This is because, with regular audits, you can detect any negative SEO that may harm your website and take necessary action to disavow these bad links.
Create a Statistics Roundup
Performing backlink audits regularly helps businesses stay in the know about their competitors’ links and potential link-building opportunities. For example, when a competitor suddenly acquires a lot of backlinks, this can indicate that they are using negative SEO techniques (like link spam). This can alert you to the need to review and disavow spammy links or reach out to ask for the removal of a harmful link.
Businesses can also use a tool to compare their backlink profiles to their competitors. This gives them a clear picture of where their strengths and weaknesses lie. For example, a side-by-side comparison could reveal that you have more exact match anchors than your competitors. In such a case, consider creating more content with branded anchors.
Create a Podcast List
The best way to build high-quality backlinks is to create valuable content that people will want to link to. This includes creating content around popular keyword searches, using your competitors’ links in your content, and optimizing on-page SEO.
Expertise is a key metric in SEO and can be determined by looking at a website’s domain authority (DA) score. The higher a website’s DA score, the more authoritative it is and the better chance of ranking in search engines.
If you can be one of the first websites to cover or analyze a topic, other websites will likely link to you. This is known as The Skyscraper Technique. It’s not easy to pull off, but the results can be impressive when it works.
Create Original Artwork or Illustrations
Creating infographics is an effective way of building high-quality backlinks because it drives traffic and improves brand recognition. It also provides an excellent opportunity to build trust with your audience.
Another good way to generate backlinks is by guest posting. This involves writing an article for a blog in your industry and linking to your website. It is one of the best ways to increase your visibility and drive organic search traffic.
You can also use the reverse skyscraper technique by looking at your competitor’s backlink profile to identify pages ranking for keywords with a high Keyword Difficulty score. This will help you find low-quality backlinks that are causing damage to your site. Toxic links are like invasive weeds, so it’s important to identify and uproot them promptly.