Part of building trust with the customers and converting leads is having a professional-looking website for your business. The online world is competitive, so it’s important to invest time and money into making your website work well and create a user-friendly experience. Here’s what you can do to make your business website the best possible.
Choosing a Domain Name
When choosing a domain name, remember that a domain is similar to a physical address. It’s where customers will look for you, just online. It needs to be easy to remember, and people should easily associate it with your business. Most of the time, it’s a good idea to use your business name. You can also purchase multiple domains and redirect them to your main website.
Keeping It Simple
In order to give your customers a good experience, you should keep your website as simple and easy to navigate as possible. Even if you sell cars and want to use a service like Upstart Auto Retail to show all of your inventory online, you can keep the thumbnails simple and give more information on the actual product page.
You can fit a good amount of information on your website, but the key is keeping it uncluttered and as organized as possible. Limit your color palette to a few colors and avoid using GIFs and hard-to-read fonts.
Making It Mobile Friendly
Today, most people perform searches from their phones. This means that if your site is hard to navigate or is impossible to read on mobile browsers, you may lose business. To keep potential customers from closing the tab and finding another seller, make sure that your website is calibrated for mobile use.
Personalizing Your Copy
Any copy on your website should be helpful and relevant to the customer. Google just updated its algorithmto focus on unique, useful content written by real people. In order to get your webpage to show up better in search engine rankings, you must use unique, valuable content. You shouldn’t try and cram as many keywords as possible in your copy, either.
It can be helpful to create a blog with educational information related to your products or niche. Another helpful idea is to use FAQ sections for your products or business that answer the questions that most customers may have. This can also help your SEO rankings.
Including the Right Information
No business website will see success without the right information. It’s vital that you make contact information easily available and other main content easy to find. It should be easy to search the website and the results should be accurate. Place the search box somewhere that makes sense, and consider integrating voice search capabilities.
The best way to see success is to create a quality website. You wouldn’t try to sell a sub-par product, so why skimp on the website? The more attention and care you put into it, the more trust you will build with potential customers, and the more successful you’ll be.