Digital marketing is now just as effective, if not more effective, than traditional marketing. Businesses in all industries are experiencing exponential growth using online promotional methods only, and your business can experience the same!
There are several effective digital marketing methods you can use to enhance brand awareness and increase sales, including content marketing, PPC ads, and more. We’ve listed some of the best digital promotional methods in 2023 and beyond.
Advertise Your Business on a Podcast
Podcasting has grown significantly in the past decade and is projected to be worth over 66 billion USD by 2027. It’s one of the most effective ways to get your brand in front of potential customers and promote your products.
You can either sponsor a podcast or complete a guest interview episode on a podcast to advertise your business. If you choose the former, you can record a short clip to inform the listeners of your chosen podcast about your brand and its products or services.
The latter option lets you go into more depth about your company, its origins, and its offerings. However, this option takes more time and planning, and not all podcasts offer guest interview slots.
Make sure the podcast you choose to advertise on has a similar audience to those in your target customer base. This way, you’ll be advertising to people who are genuinely interested in your products or services. E-commerce podcasts, such as Sippin’ and Shippin’ ecommerce podcasts, are often a good choice, as they primarily target consumers.
Use Facebook Ads
Facebook Ads are a popular digital marketing method in 2023. Facebook has over three billion users, a proportion of which will be your ideal audience.
You can create targeted advertisements using Facebook Ads using a filtering system. You can target the specific type of people who fit your buyer’s persona, including the age group, gender, interests, pain points, and income.
You can also select the amount of money you want to pay into your Facebook Ads and adjust this daily according to the results of your campaigns. It’s easy to track the progress and success of individual campaigns on the back end of your Facebook Ads page.
Send Email Marketing Campaigns
Email marketing involves sending regular emails to your subscriber list, informing them of new products, discounts and promotions, and industry. It’s thought to be more effective than social media marketing and enables you to address your customers individually and offer a more personalized experience for each one.
You can use an email marketing platform, such as ActiveCampaign or MailChimp to streamline and automate your ongoing campaigns. Remember that quality is better than quantity when it comes to email subscribers. You’ll want people on your list who are interested in what you have to say and are likely to click the links in your emails to purchase your products or services.