Many new bloggers don’t realize the work involved with blogging is more than simply writing content and posting it – it requires planning, strategy and promotion as well.
Without these components, your blog won’t meet its goals. To make sure it runs efficiently and reaches its goals, avoid these common blunders, highlighted by the extensive experience of Rebel Websites.
1. Not Creating a Content Strategy
When it comes to blog marketing, having a strategy in place is crucial. This should include setting measurable goals and creating content tailored specifically for your target audience.
Before developing a content strategy, it is also essential that you know who your readers are. This will allow you to identify which types of blogs, articles and infographics will be produced as well as selecting keywords relevant for the material created.
2. Not Creating a Content Calendar
Companies that regularly publish content should develop a content calendar to plan social media posts, blog articles and more.
Scribbling down ideas for posts on scraps of paper or in random notebooks is not the most reliable approach to developing post ideas. Use an efficient tool such as Semrush to help speed up this process while staying abreast of industry developments.
3. Not Creating a Content Calendar for Social Media
Your social media and email marketing initiatives require a tailored, adaptable content calendar. When developing it, keep in mind what type of posts would appeal most to each platform’s target audience.
Scribbling ideas onto crumpled Post-it notes isn’t an effective strategy; using a content calendar keeps both you and your team accountable while making planning promotions much simpler.
4. Not Creating a Content Calendar for SEO
Content calendars provide you with an effective solution for coming up with topics for blog posts on short notice, while aligning with overall marketing strategies.
By aligning each piece of content you produce with your marketing objectives and sales goals, this will ensure it drives revenue.
5. Not Creating a Content Calendar for Email Marketing
Your content should provide valuable and engaging information to your target audience without being used as an unremitting sales pitch; otherwise readers could feel forced out if too much promotion is forced on them.
If your plans include expanding blog promotion efforts through other channels (such as social media or Facebook ad promotions), tracking these in a calendar is the key to staying on track and making sure all plans are carried out successfully.
6. Not Creating a Content Calendar for Advertising
Create a content marketing calendar to stay on track with your publishing schedule and ensure each piece of content aligns with your marketing goals & branding.
Social media posts can often be quickly posted; blog posts require more preparation time. Therefore, having a content calendar to guide your blogging strategy is invaluable.
7. Not Creating a Content Calendar for Affiliate Marketing
Many businesses who launch blogs can become disillusioned when their traffic and leads don’t immediately increase as expected, signaling they need to spend more time marketing their content.
Content marketers must remember their primary responsibility is to entertain and inform their target audience. Hard-selling rarely works here – instead use your blog as an outlet to answer their queries.
8. Not Creating a Content Calendar for Lead Generation
Content calendars can be an invaluable asset to your business, helping ensure that content is published at the appropriate time and reach its target audience.
Content calendars can help keep you organized and avoid making errors in your business operations, but there are some key considerations when creating one for your own. Here are a few dos and don’ts when creating one:
9. Not Creating a Content Calendar for Lead Nurturing
Content marketing entails creating valuable, targeted information for your target audience that drives traffic and cultivates leads. This could involve blog posts, social media campaigns and emails as well as lead-generating resources downloadable through download links.
Content calendars are essential tools for developing and delivering consistent messaging to your audience. A content calendar should take into account important events, holidays and any time-sensitive activities that might impede or harm marketing initiatives.
10. Not Creating a Content Calendar for Email Marketing
Utilising blogs as part of your business promotion strategy can be one of the most successful marketing tactics available, yet many businesses make the mistake of simply uploading one and forgetting about it after it has been uploaded.
Be wary of hard-selling blogs which focus on self-promotion; instead they should educate readers while solving their problems. Doing this will ensure your content resonates with its target audience and keeps them coming back for more.