Telfree, a South African based research and development arm of the international telecommunications group has been awarded the Outstanding Regional Achievement Award for Excellence in Mobile Content at the United Nations World Summit Award (WSA) for its Telfree MzansiSMS product.

The World Summit Award (WSA) is a global activity to select and promote the world’s best e-Content and most innovative ICT applications. It offers a worldwide platform for all who value the creative use of ICTs and who are committed to making today’s information society more inclusive.

Telfree’s MzansiSMS aims to bring the lowest-cost SMS rates in the country to needy South Africans and in this way the company aims to transform the mobile landscape in South Africa, where often the poorest have been paying the highest rates for mobile services.

The MzansiSMS service is delivered via a small, easily downloadable application for mobile phones in South Africa, accessible on most mobile devices with colour screens.