LinkedIn has announced “follow company” button- a new program that allows brands and companies on LinkedIn to embed a “follow company” button from on their homepages. The “Follow Company” button is intended to make it easier for any consumer on the web to begin following companies of interest, on LinkedIn.

The program is the new addition to the already popular Twitter and Facebook buttons on websites and blogs.

Mike Grishaver, senior product manager for Company Pages explained in the blog post that “Whether you are looking to stay up-to-date on company news, career opportunities or industry trends, following companies on LinkedIn is a great and easy way to gain insights and stay connected.”

How the Follow Company button work
Click on the Follow Company button and, as long as you are logged onto LinkedIn, you will automatically “follow” the company. If you are not logged on, a box will appear asking for your LinkedIn credentials. Just type those in and you will automatically begin to follow the company. Companies will engage with you from their Company Page on LinkedIn and through status updates. Status updates will appear on your LinkedIn homepage – so check back frequently to see what’s going on.