Are you a brand that is trying to venture into a new niche of customers? Are you an avid marketer who desires to learn more about modern-day marketing campaigns? Do you wish for some guidance and support towards your new Instagram account? Then you are at the right place, keep reading.
Well, we are all aware of the rising levels of competition in every field. Be it marketing a new product with existing well-established brands or trying to become an influencer, social media has started playing a big role. Facebook, Instagram and Snapchat have all gained most amount of users (mostly) because everyone wants to know what is happening in the retail world via the constant social media marketing done on these platforms.
However, one other medium of marketing has gained traction, beating influencers in reaching customers: Blogging. Blogging is often perceived synonymous to writing, but it is a lot more than JUST writing – it is an art where the creator treats the blog as it’s child that requires constant nourishment in the form of engagement. After all, there’s a reason why about 70 million posts are published each month by WordPress users!
How can Blogging help you?
Well, in an external entity, blogging gives two prominent highlights. First, many blogs have a huge fanbase that regularly read the articles posted and trust the content, be it any product suggestions, reviews or even travel experiences. Secondly, many bloggers charge a small sum to endorse products or post a blog curated by third-parties, also referred to as guest-blogging.
Now, this is where Blogging outreach can help any marketer build up their Search engine research pages (SERP) without too much hustle. Think about how you can directly tap into the viewers of a blog, make them remember your name and delve deep into the world of blogging outreach.
Blogging outreach refers to the option of using existing bloggers as influencers for your brand. You can launch your own guest blog on their page, add a backlink to your own brand page and embrace long-term partnerships for the future.
How to begin
Well, you need to follow a few simple steps to establish the groundwork for blogger outreach.
1) Focus on Relevancy
As the need of the hour is to expand business and market via viewership, find bloggers who have a huge fanbase. The optimal combination should be of a blogger that actively posts about your niche of business and has tons of followers. Reckon the blog audience and comprehend if they have readers with a high potential to transform into your customer. You can browse through some blog directories, analyze your competitors’ blogger-outreach gameplan or even Google with the right keywords.
Here’s a list of blog directories for you to kick-start.
2) Develop healthy relationships
Once you track the target bloggers, you have to understand that you need the outreach, not the blogger. Hence, try to maintain a good relationship with bloggers and you will ultimately observe a rise in your page likes over a period of time. Use tactics like researching about the blogger thoroughly, adding a backlink to their website first as an act of good grace, communicating well with them and appreciating their articles by well-thought comments. Influencers are a tough piece of ice to break, but if you can continuously show interest, you’ll win big.
3) Get to the execution
After you’ve done your research and found the right choice, the most important part of the job begins. You need to build up an extensive, catchy and genuine blog that will be posted on the blogger’s page with an appropriate backlink to your website.
Ask expert contributors to hop on in return of links to their pages, feature other guest bloggers and get a wholesome piece of content ready at the end. Although, while guest posting, remember who will read the post, the niche of your operation and the competition in the market. Keep adding value at every step and things will soon start to fall in its place.
4) Remember to analyze
Once the guest post is uploaded, you need to analyze the benefits it is gauging for your business, that is the traffic that comes in. Use Google Analytics for SEO tracking, see the rise in your SERP and observe the change in reader-behaviour of your own page.
However, don’t expect bombarding immediate results, just like every other aspect of digital marketing, even blogging-outreach requires consistent efforts for a considerable period of time. Backlink tracking and conversions monitoring are the two primary avenues that must be understood and regularly analyzed.
How does Blogging outreach benefit you?
1. Time for something new
Blogger outreach is useful to both, new startups and the age-old established brands. New organizations can build new relationships, interact with new customers and gain traffic via specific and focused content options. On the other hand, established brands can shake things up a little and entertain guest posts on their blog to reduce the probability of boredom with similar kinds of content.
Keeping a regular, proactive and professional mindset in approaching bloggers, interacting with readers and commenting on blog posts can take you a long way and invite more people to read your guest post.
2. Rank thy the highest
Higher the number of guest blogs, better the SEO and the more backlinks shared, higher search engine ranking for your pages. This means that you get priority and an added advantage of raising brand awareness.
Usually, one can add two links, one within the content and one within the author bio both can help you gauge higher-than-expected results if put to use correctly. This increases visibility and enlightens niche customers about available market options. If you are not a master of this art, hire professional blogger outreach experts to do the task for you.
3. Write your heart out
Even though the blogger gives you the platform, the medium to reach users, your content is the game-changer. Writing a guest blog with your own exclusive touch in it improves your writing skills and allow you to gain confidence. In fact, if you are writing about your industry, it will keep you updated with the detailed insights of various topics in your own field.
An original write-up garners more attention and searches, improving the quality of customers as well. About 60% of marketers create one piece of content each day and 58% said that ‘original written content’ is the most important type outdoing visuals or videos. Let your post reflect authenticity and genuineness, and see how your prospects come running to you.
Some quick tips on guest posting strategies to help you kick-start right away!
1. Be straightforward
While approaching potential bloggers and drafting a pitch, be honest and clear about your niche and desire. Understand that everyone has a dearth of time and beating around the bush will definitely turn-off the blogger almost immediately.
Same goes for your content piece – try to be resounding, connected and effective. You can also read other guest blogs, seek advice, do the necessary editings and then finally submit it to the blogger for a final review.
2. Don’t always stick to text
Even though most bloggers approve either text or infographics, there are a few others who also allow video guest-posts. Video content like a tutorial on recognized streaming websites can be a unique option to begin with. Plus, videos are known to attract better SERP as compared to a thousand-word write-up.
Add backlinks in the video description, share downloadable content and keep it short. Trust me if utilized efficiently, videos have the ability to be your star-content. In fact, if stats are to be believed, users view about 1 billion hours of video each day on YouTube alone!
3. Don’t stop till you drop
Don’t make the mistake of expecting a larger-than-life audience via a single blog post or dream of becoming a well-established guest blogger in just a few days of functioning. Make sure you enlist regular guest blog posts, ensure a deal with the blogger to let you monitor the turnout and ask for a review if you’re new to writing.
Moreover, consistency in your content reflects how you value your readers and invest time to write for them. Make sure your author name, your website backlink, and your content is not compromised at any cost.
A significant rise in your page ranking, better online optimisation, and wider audience or reader base, are just a few benefits of blogger outreach. Not only is blogger outreach an innovative way to tap into influencer marketing, but it is also simple yet efficient in terms of results.
An existing blog reduces the workload on any marketer to start a completely new campaign along with the added cost advantage. A lot of times, brands are known to strike deals with established and renowned bloggers and use the saved money to hire additional writers and make the deal of guest-blogging worth the time and the investment.
Go ahead and begin with blogger outreach even if you’ve never written a blog before or hesitate to put your name on the internet because the benefits are sure to surpass all your doubts and hindrances. Act smart, don’t give up and boost your search engine results page by playing in the front foot, where a deal to post as many possible backlinks should be the ideal option.