Everybody knows how important digital marketing is in the age of technology. It’s how you get the word out about your new business. However, if you’re a start-up, it can take up a lot of time and effort. Of course, it’s essential and if you have to do it all yourself, you want to make sure that you’re doing it as efficiently as you can. First of all, if you need motivation, read more about Tej Kohli then you can check out our favourite tools.
There are a variety of online tools that can improve your digital marketing with half the effort. Let’s take a look.
The best tool for sending out email marketing is MailChimp. This is a popular marketing strategy to entice customers and it’s free to use when you’ve got less than 2,000 subscribers. This means it’s a great starting tool to use. You can easily start campaigns and use some of their templates, as well as view reports afterward. Therefore, you can view statistics like the average click rate and average open rate to ensure your email marketing techniques are working.
If you’ve got a lot of marketing projects running at the same time, you need Trello. This is an organization tool that can help you collaborate with your team and make sure everybody’s on the same page. You can share ideas, files and decide the members that have access to each board.
Social Media always has to be part of your digital marketing plans. HootSuite is the ideal tool for this task since you can schedule all of your social media posts ahead of time. This is going to allow you to have an overview of your strategy and always be working in advance. In addition, you can use this platform to respond to comments and mentions. You don’t have to visit each individual social media platform.
Sometimes, it can be hard to know what marketing techniques you’re using actually work. This is a task Crazy Egg was built for. It’s able to point out website changes you can make to boost better results. For example, it has features for user feedback, personalization and all the analysis you need.
If you are new to digital marketing, we would recommend BuzzSumo. It can be difficult to know what content is suitable for your market when you first start out. BuzzSumo helps you learn this. Essentially, it’s going to point you in the right direction by looking at your competitors. Of course, this is what you would do manually. But this tool does it all for you. For example, you can find relevant content for your blog. You’ll be able to view what’s performing best and what’s going to drive visitors to your website. In addition, you can find influences for your brand. This is an easier way to drive sales and build brand awareness. Other good features include monitoring and tracking comments and trends.