Businesses need customers and clients to flourish. Whether your business is a small start-up in its early days or a big operation with a solid foundation, you need to continually get yourself in front of potential customers.
One of the easiest and most effective ways to attract business is by setting up a business page on Facebook. Just by being on Facebook, you are making it a lot easier for people to know that you exist and that you offer something that might be useful to them. Luckily, Facebook has incorporated tools that make putting up a business page easy, even for a complete beginner. But there are a few things that you must bear in mind if you want to maximize the potential of a Facebook page. The tips that we share here will help you rank well on search engines.
Start a Facebook Page for your business, and then claim your vanity URL
Before anything else, you will need to create a business Facebook page. Take note that what you want is a business page and not the personal profiles that individuals are using. The business page has unique functions that are helpful to you.
Your business page will serve as the central hub where you and potential customers can interact. Make sure that your page contains all of the necessary business information your clients would want to know such as your business details, contact information, operating hours, links to external websites and other relevant information. It should also contain a short description that is catchy and lets them know what you’re all about.
When you are done adding all the necessary details, claim your vanity URL. This is assigned to you, and to you alone, the moment your page is created. You can customize it to reflect your business name. If possible, you can also insert the keyword that primarily represents your business such as digital marketing agency. This effortlessly gives you an SEO boost.
Upload engaging content
This is a no brainer. If you want your page to attract readers and visitors, it has to provide value. Know who your target demographic is and regularly deliver content that they will appreciate. For each piece of content that you release, identify your objective, the size of your budget, and the schedule that makes sense. Aside from ensuring its quality, you should also keep your content short, straight to the point, and catchy. The topic might be interesting, but if it takes too much time, people might not read until the end.
Use long-tail keywords strategically
Keywords are an indispensable part of any SEO campaign. These terms make it easier for you to get indexed by search engines and ultimately accessed by your target audience. With this, it’s also important that you use the right keywords and place them in the right places on your page without keyword stuffing. You can use keyword research tools to discover terms that really fit your business and the products or services that you deliver. Once you have them, place them in the About section, in the first parts of your content caption, and even in your vanity URL, if possible.
Now, not all keywords are equal. There are the really popular ones. Then there are the long-tail keywords that use a short phrase rather than one or two words to search. These keywords might not be so sought-after, but they are made by users who are more likely to convert into customers so it’s practical to use them.
With over 2.50 billion daily users from across the globe, having a page on Facebook can spell the difference between a successful business and one that is getting by. Know your market, use the right keywords in the right places, deliver content, and you might just seal the deal!