Affiliate marketing has hit enormous heights over the last several years as more and more companies have generally shifted their business line towards the Internet. It represents a win-win situation for both the affiliates and the companies they promote.
While it is applied to numerous online industries and branches, the affiliate market has particularly become popular in the sports betting niche. The operators will do everything to attract new customers and get them betting at their sites, and a successful marketer can make a real fortune from it.
What does a sports betting affiliate do?
To put it in the simplest perspective, a sports betting affiliate sends traffic to an online sportsbook. For example, William Hill will pay a certain fee (previously agreed) to a promoter for every single sign-up he makes happen. Alternatively, the two parts can make a revenue-sharing deal. In this case, a promoter would not get anything for someone’s registration at a particular sportsbook. Instead, he gets his cut of every single wager made by the person who was referred by him. This can theoretically be a much more profitable deal for the affiliate who can potentially be looking at lifetime earnings (instead of a one-time fee) for as long as his player remains active.
How to be a successful affiliate?
To make living as a sports betting affiliate, you need to put in an effort. You can’t just go on and ask your friends to join a certain operator. You have to build a long-term strategy and find a way to reach more people. Online success is greatly measured by customer acquisition and affiliates make the easiest route towards it.
Among bountiful options, here are the most common (and the most successful) strategies:
*Create a blog or a website
You practically stand no chances without a proper platform. If you want to promote sportsbooks, you need to create sports-related content and you need to be good at it. If your platform is exciting and informative enough, people will start noticing you in no time. As long as you can provide interesting content, sports fans will keep visiting your page. The more people visit it, the higher the chance of someone hitting your link is.
*Use social media networks
Social media marketing is at a peak right now. Can you name someone who does not own either a Facebook, Instagram, or Twitter account? The vast majority of your acquaintances will have all three. These networks are super-popular all over the globe and you do not need to be extra smart to realize the enormous marketing opportunity there.
Nevertheless, you should be very careful while doing marketing on social networks. People want to read something they are interested in. They will quickly unsubscribe you if you keep pushing links hardly through social networks. Instead, use them as a medium between customers and your platform. Write about interesting sports facts, news, transfer rumors, anything that will keep the readers engaged. As soon as you get their attention, the customers will come to your page on their own in search of more exciting content.