Have you recently started a business, and are you looking for ways to improve brand visibility and generate leads? If so, you’re reading the right article. This piece will look at five marketing methods for young businesses that are known to be particularly effective for generating exposure, bolstering website traffic, and increasing sales.
Let’s take a look at them.
1. Leveraging the power of social media
The life of a business without social media profiles is likely to be a short one. Businesses of all sizes and age profiles can benefit from social media channels to increase brand awareness and attract customers. The same applies to new businesses.
Therefore, your first step should probably be to create social media profiles on the most popular networks at the moment (such as Facebook, Instagram, and TikTok), so that you can start posting interesting content about your products or services. Don’t forget, your marketing company logo needs to be simple, bold and responsive.
By doing this, you will be able to gain more visibility, interactions, and sales for your brand.
2. Partnering with bigger companies
Small and new companies typically have a harder time breaking into a given market and establishing themselves than big and well-known ones. This should not deter you, though.
Contacting larger companies for a partnership could be a great way to take advantage of their popularity.
Examples of partnerships include:
- When onboarding new clients, a marketing firm and an accounting firm might recommend each other’s services;
- Clients of a hair stylist could receive free manicures from a beauty therapist;
- Two companies could create video or other content together to promote each other’s products or services.
Collaborative approaches like the above can be great for quickly and immediately gaining relevant exposure. However, it is important when developing such partnerships to consider what you would be able to offer to any given company you might choose to work with.
3. Advertising on social media and search engines
If you have a budget to invest in advertising, go for it. You can decide to advertise on social media platforms or search engines (such as Google).
Advertising can be a very good way to gain impressions, visibility, interactions, and web traffic.
However, in order for your advertising to be effective and bring you the desired results, you ideally need to have some prior experience with it. If this is not the case, you might be better off focusing on the other marketing strategies listed here.
4. Offering free trials, giveaways, and discounts
Offering a free trial of your product or service could lead to more and more people paying for it in the future. Also, giveaways and discounts are great marketing techniques that can increase exposure and engagement.
Don’t forget to ask people to take an action (such as following your page, liking or sharing your post, or leaving their email address on your website) before giving them access to the discount or product sample.
5. Launching a referral program
A referral program would involve your business rewarding (for example, with a discount) customers for spreading the word about your products and services.
It is among the most effective marketing methods and one of the most trusted forms of advertising. Thus, it can be perfect for new businesses trying to gain exposure.
Here are three simple tips for creating the perfect referral program:
- Use referral program software;
- Pick the right reward;
- Promote the referral program constantly.
So, there you have it; five great-value marketing techniques for businesses that are only just starting out.
In the early stages of a business’s life, exposure can be difficult to gain. However, through the use of the marketing techniques listed in this blog post, you can help improve your brand’s visibility and authority, and generate more leads.
If you don’t know how to implement the right marketing techniques for your business, why not contact TCC? They will help you put in place the best marketing solutions that will allow you to stay ahead of the competition, as well as increase your online sales and brand awareness.