Are you running a small business and working hard on finding ways to reach a larger audience? That’s great! By expanding your reach, you will be able to generate more interest in what you offer, and you might be surprised by how quickly you can grow your customer base. But before you launch your next marketing campaign to spark interest in your brand, there are a few factors to consider.
Below is a list of things that you should plan out and have in place before you begin a marketing campaign.
How Long Will the Marketing Campaign Last?
Let’s say that you plan on buying ad space on TV or on the internet, such as on social media platforms like Instagram or Facebook. How long do you plan on running each ad? For example, will it be for several months or do you plan on running an ad to promote a specific sale or special event that is coming up in the next few weeks?
By considering how long you will need to run the ad campaign, you will be able to figure out the best start and end dates for it. And, once you have that in place, you can also get a better idea of how much the campaign will cost.
What Will Your Marketing Budget Be?
Your budget for your marketing campaign is yet another super important factor to consider before you even get your campaign off the ground.
As mentioned above, knowing how long you’ll need an ad to run is one way to calculate how much money you’ll need to put towards the campaign. But, in addition to that, also consider the cost of producing the ad itself. If you’re going to be using video, for example, how much will you need to pay video creators to put it together for you and ensure the highest quality that will attract the most attention?
Put simply, by carefully calculating how much money you can put towards marketing overall, and towards individual campaigns, you can make sure you don’t go overboard.
How Will You Track the Campaign’s Progress and Level of Effectiveness?
Yet another thing to think about is how you’ll track the progress and overall success of your marketing campaign. After all, you will definitely want to know how effective it was in generating interest and profits, right? That way, you will be able to make even smarter decisions down the road when you are ready to put together new marketing plans.
There are various tools you can use to track your campaigns, so you can choose the ones you think will work best for you and your budget. A good example is dialics.com/call-tracking-pricing/australia-au for call tracking in Australia. Or, if you are using affiliates, your affiliate platform may have some handy tools built in that you can use to track the effectiveness of each affiliate and their promotional strategies.
The Bottom Line
While you might be really excited about launching a marketing campaign for your business, and you might be ready to get started immediately, taking the time to plan out all of the details is wise, from the type of campaign you’ll run to how long it will run. Also, consider whether you’ll use something like call and campaign tracking from dialics.com, and how much money you’ll put towards the campaign from start to finish.