If you’re a new business, you may be wondering how to get started with SEO. While there’s no one-size-fits-all answer, here are six basic tips that should help you get started. Keep in mind that SEO is an ever-evolving field, so it’s important to stay up to date with the latest trends and best practices. But these tips should give you a good foundation to work from. Happy SEOing!
Create an Easy to Navigate Site
One of the most important things that you are going to have to do if you are a new business is to create a site that’s easy to navigate. You would be surprised how many new businesses have created very complex sites that require four or more clicks to navigate. This type of site design is something that visitors despise.
It’s one thing to get people to visit your site, it’s another thing entirely to get them to stay. Aside from the content that you create, the layout of your website and how easy it is to navigate is one of the biggest contributing factors to whether visitors stay or leave.
Focus on Building Links
Another thing that you are going to have to do as a new business is to begin focusing on building links. When it comes to link building, there are many factors to take into consideration and you should treat links as a currency, which is recommended by Cozab, a digital marketing company. When you are starting, one of the most important things to do is build authority and this can be done by leaving links on other websites called backlinks.
Outbound links aren’t the only links that you can use; internal links are very useful too. Internal links are any links on your website that link to another page on your website. The primary reason these are so helpful is that they keep people on your site, which signals to search engines that your site has content worth viewing.
Create Timely or Timeless Content
When it comes to creating a website and gaining more traffic an important thing that you’ll need to begin doing is to either create timely or timeless content. Unfortunately, when it comes to content in terms of increasing your SEO ranking, there is no middle ground. Timely content would be content that is getting a lot of search requests and as such will provide an increase in immediate traffic.
Timeless content, on the other hand, is also referred to as evergreen content. This type of content always gains search queries and is best used for traffic over a longer period. For best results, it is suggested to use a mixture of timely and timeless content so you can draw traffic to your website.
As mentioned above, you will need to create timely or timeless content, but preferably a mixture of both. However, this will be very difficult to do if you aren’t sure of the search terms that people are using when trying to find the specific content.
One of the best ways to find out what people are searching for is to research keywords. Of course, when you research keywords, you will need to find the keywords that relate to your niche so that you can target the appropriate audiences. More than this, search engines, such as Google, might penalize you if you add the incorrect keywords to your site for content that doesn’t match.
Take Advantage of Social Media
Finally, the last tip on this list for new businesses who are looking to improve their search engine optimization rankings would be to take advantage of social media platforms. At the time of writing, more than 3.6 billion people are using social media platforms, which include Instagram, Reddit, Twitter, Facebook, and more.
This means that as a business, one of the best ways to target potential customers and website visitors is to create a profile on one of these platforms. More than this, many of these platforms offer solutions for businesses looking to drive traffic. One example, if you have a business account on Instagram, you can leave a link to your website. More than this, Instagram even offers the opportunity to promote one of your posts and leave the URL of your website in the description.