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Why You Need to Include AI in Your Video Creation Strategy

  • Thomas Oppong
  • May 4, 2023
  • 3 minute read

Today’s marketing and entertainment world is highly visual. If you are growing a business in either of these fields, you must create videos to avoid falling behind your competition. Video creation can be challenging, especially when editing. AI makes the process easy and quick!

In this article, we will help you simplify your video creation process by outlining how to use AI to make high-quality videos for your brand.

1. Edit Videos Using Text

Editing videos is time-consuming, especially if you are unfamiliar with editing software like Adobe Premiere Pro or Final Cut Pro. Thankfully, AI can speed up the process significantly!

With advanced AI software, you can edit videos using text. Instead of watching the entire video, you can view a transcript and edit the words, significantly speeding up the editing process.

 

2. Use AI Avatars

If you feel uncomfortable on camera, your videos may come across as unnatural and scripted, which can hurt your brand instead of helping it. AI has the perfect solution. Instead of featuring yourself in your videos, you can use AI avatars. Just provide the software with a script, give a few more details, and watch your video come to life!

AI avatars also cut out the need for any production. Equipment to create videos can be expensive. You must rent a studio space, buy a professional camera, and invest in a high-quality audio system. Using AI to create videos is much cheaper and faster than trying to do it yourself!

3. Broaden Your Audience

AI can help you reach more people and broaden your audience. Adding subtitles to your content is the first feature of many AI programs that can help you do this. For example, subtitles allow those who are deaf to enjoy your videos. Subtitles also enhance viewer retention by making your videos more interesting to watch.

AI can also translate your videos into different languages, which is especially beneficial for companies launching products or services worldwide. Creating videos in other languages allows you to efficiently market your brand in different countries and broaden your audience to grow your business.

4. Create Videos Quickly

AI allows you to streamline both the processes of video creation and editing so that you can tackle your busy to-do list effortlessly. AI software can quickly generate videos from a basic script tailored precisely to your desired audience, tone, and length. AI also makes editing your content accessible and fast without learning complicated software.

Using AI for video creation means you can create videos quickly and easily, which is a huge time-saver and benefit for your business!

5. Take Advantage of Templates

AI software for video creation often provides templates that inspire you to help you make high-quality videos. It is challenging to develop video ideas on the spot, especially if you need a background in video creation. AI creates videos for you with minimal information, so you do not have to spend hours creating original ideas yourself!

Conclusion

With the vital visual input in today’s society, you cannot pass up the opportunity to quickly and efficiently create high-quality videos. With AI, you can ensure your videos have the correct tone, information, and strategies to attract your audience and get them excited about your business.

With the tips in this article, you can quickly and efficiently take advantage of AI’s benefits for your video creation strategy!

 
Thomas Oppong

Founder at Alltopstartups and author of Working in The Gig Economy. His work has been featured at Forbes, Business Insider, Entrepreneur, and Inc. Magazine.

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