TikTok, the wildly popular social media platform, has taken the world by storm. With its short-form video format and massive user base, it has become a marketing powerhouse for businesses aiming to reach younger audiences. However, TikTok trends evolve rapidly, and keeping up can be challenging (sometimes even for our TikTok ads agency). But we have figured out a few simple strategies that prove very useful to our team. So, here are our top tips to help businesses like yours stay on top of TikTok trends and leverage them effectively for marketing.
1. Frequent Platform Familiarity
Staying updated with TikTok trends starts with becoming well-acquainted with the platform itself. Spend time on TikTok to understand how it works, what types of content resonate with users, and the language and culture of the platform.
So, if you are in the fashion industry, you can explore TikTok’s fashion-related content to get a sense of the trending styles and challenges.
2. Follow Trendsetters and Creators
Identify popular TikTok creators and influencers within your niche. These individuals often set trends or participate in challenges early on. Following them can help you stay ahead of the curve.
If you run a fitness brand, for example, you can follow fitness influencers to see how they incorporate your products into their workouts.
3. Use TikTok’s Discover Page
TikTok’s Discover page is a goldmine for trending content. It showcases popular challenges, trending hashtags, and viral videos. Regularly check this page for inspiration.
For instance, a food delivery service can explore the Discover page for food-related trends to inform their own TikTok strategy.
4. Engage With the TikTok Community
Engagement is key to understanding TikTok trends. Interact with users, leave comments, and participate in challenges. This involvement will provide insights into what’s currently hot.
So, if you have a travel agency, you can comment on travel-related videos, sharing tips and advice to engage with potential customers.
5. Leverage Hashtags
Hashtags are vital on TikTok. Monitor trending hashtags and incorporate them into your content when relevant. This can help your videos reach a broader audience.
This means that a pet store can use trending pet-related hashtags to increase the visibility of their posts in the pet parent community without investing a dollar. That’s free marketing!
6. Experiment and Be Creative
TikTok is a platform that rewards creativity and experimentation. Don’t be afraid to try new formats, effects, or storytelling techniques. Unique and innovative content often trends.
An art supply store, for example, can experiment with time-lapse videos of artists creating stunning artwork with their products.
7. Stay Authentic
Authenticity is highly valued on TikTok. So, avoid overly promotional content and focus on providing value or entertainment. Users are more likely to engage with brands that feel genuine.
For instance, a sustainable fashion brand can share videos about eco-friendly fashion choices and their commitment to the environment.
8. Stay Consistent
Consistency is essential on TikTok. You should regularly post content to keep your audience engaged and informed about your products or services.
An example of this could be that an online bookstore can create a weekly “Book Recommendation” series, where they showcase a new book every week. This will keep their audience coming back every week.
9. Monitor Analytics
TikTok provides analytics for business accounts. Use these insights to track the performance of your content. Adjust your strategy based on what works best for your audience.
A tech startup, for instance, can track video engagement metrics to determine which product features resonate most with viewers and then use this insight to alter business strategies.
10. Collaborate With TikTok Creators
As a business, you must consider collaborating with popular TikTok creators to reach a broader audience. Influencer marketing can help your brand tap into existing trends.
Skincare brands do it all the time where they partner with a beauty influencer for product reviews and demonstrations. This allows them to quickly get the word of their brand out to the right audience.
TikTok is a dynamic platform that offers significant opportunities for businesses to connect with their audience. By staying informed, engaging with the community, and embracing creativity, businesses can effectively leverage TikTok trends to promote their products or services and stay relevant in the ever-evolving world of social media marketing.