mGinger is the first of its kind opt-in permission-based mobile marketing platform in India. mGinger is a service providing targeted advertisements on mobile phones. The advertisements are targeted on a consumer base who have opted-in to this service.
The consumer base is built through a registration process in which the consumers specify their commercial interests, maximum number of ads they would like to receive in a day, convenient time-slots and their demographic information.
Apart from getting information related to their particular interests, the consumers also receive monetary incentives for every ad they themselves receive and for each ad received in their network upto two levels of referrals.
How mGinger Works
mGinger works by sending you advertisements in the form of SMS to your mobile phone. The adverts will consist of offers, vouchers, news and more. These adverts will be related to areas of your interest that you specify during sign-up. Also, you will receive these only in the timings that you specify. You can refer your friends to become a part of your network. You will get paid for the adverts that you and your friends receive.
Advertisers leverage the service to search for and select consumers based on their commercial interests, location, demographics and other criteria and send specific advertisements to their target audience.
Not only does mGinger make mobile advertising easy and highly targeted for advertisers, but it also will attract more consumers to receive ads in order to be paid for reading them. mGinger may have found the key to mobile ads.