If you organize a business event but don’t tell anyone about it, nobody will know about your event and there won’t be many people there. Putting together a solid marketing strategy and promotional plan for an event is not as easy as it sounds. You’ve undoubtedly come across massive advertisements for events. Let’s explore a few options for publicizing your forthcoming business event.
Invest in Signage for Your Event
Banners, the traditional method of spreading the word about a happening, are always a smart idea. You can hang these up in front of your store, or if you don’t have a physical location, you can distribute banners in the neighborhood. To get all the types of signage for your event, all you need is to explore Look Our Way for the most reliable and high quality banners, inflatable, flags or other forms of signage that would promote your business event best.
If you are planning a major business event, invest in giant banners to reach a wider audience. Placing them on the road side will likely attract more visitors to your event. Be sure to look into the regulations governing placement of banners on the roadside to avoid financial penalties.
Offer Early Bird Registration
Early registration discounts are a terrific way to get the word out about your events. They will be more likely to sign up for your event early if you offer this incentive. And it will help you gauge whether or not you should keep advertising the event. Early registration is a great way to test out your marketing strategies and see how interested your target audience is in the event. As an added bonus, it encourages early ticket purchases by promising savings for those who do so.
Spreading the word about your event through your various content marketing channels should begin well in advance. In your audio such as podcasts, videos, blog articles, and social media updates, you can encourage people to attend, register, or donate to your event. Promote your event through the same platforms you use to distribute content marketing materials. You may include animated graphics as they tend to capture and send information best to a wider audience.
A Creative Landing Page
Your event’s landing page business event should be your primary means of dissemination for all business event -related information. Time, place, subject matter, agenda items, and other pertinent information should all be made public. Also, an agenda can be shared to give attendees an idea of what will be covered. If you have any influential guests or lecturers, you can mention them here as well.
Having a frequently asked questions page to address any concerns that may arise is also a smart idea, as is including images or videos from the most recent event. Naturally, you should include links to your social media profiles and an invitation to buy tickets on the page itself.
Use Email Marketing
There’s no denying the importance of email marketing in connecting with your current clientele. Email blasts targeting certain demographic subsets will bring in the most attendees. You may reach out to everyone familiar with your firm this way. And to encourage your current customers who are already fans of your firm to come, you might provide discounts to email subscribers.
Having event-specific branding is a terrific approach to spread the word about your business event. Create a unique identity for your business event. This is how HubSpot advertises their INBOUND conference. Separate from HubSpot is INBOUND. This is more than simply a party for our clients. This is a gathering for any business professional interested in expanding their knowledge of marketing, sales, and service. Make sure the business event’s identity stands alone from your company’s. Alter the website’s appearance, tone, and content as needed. Visitors unfamiliar with your company or the business event will be enticed by this.
Leverage Social Media
- Use Hash-Tags
Using an event hashtag to communicate with attendees and those considering signing up for your business event is a terrific method to boost attendance and participation. You can keep tabs on conversations about your business event and reach out to interested parties more easily using this method. The amount of people who hear about and attend your business events may increase as a result of this, and you may even find yourself trending.
- Retargeting Ads on Social Media
There’s no denying that a lot of time is spent on social media. Social media retargeting advertisements are a fantastic method to keep your business or event fresh in their minds after they’ve seen promotional material for it.
You want consumers to keep running into your brand as a reminder of the big day. One might agree that attending a particular business event is a smart plan, but still delay actually purchasing tickets. In order to get back those clients at a later time, retargeting is a fantastic strategy.
- Post Pre-Event Behind-the-Scenes Posts
Using social media to spread the word about your business events is also crucial. Get the word out on social media in the days leading up to your business event. Share details about the guests and any unique decorations you’ve arranged. This will generate buzz among your audience, which may lead to ticket sales.
Invite Influential Figures
Collaborate with the business event’s keynote speakers, influencers, co-sponsors, and other brands. Promoting your business event through joint efforts is a great idea. Think about getting sponsors who are interested in spreading the word about your business event. Partnering with other brands might help get the word out about your business event to their customers as well.
The same goes for any influencers or keynote speakers you’re employing; make sure they get the most exposure possible. Involving them in spreading the news about your business event to their followers is a terrific approach to broaden your reach. If you want people who aren’t already in your audience to learn about your business events, you need to leverage the audiences of others.
Thank those who attended your business event. Consider the outcomes of your advertising efforts. How much buzz did your business event generate? Is content marketing useful? Did interest generated on social media lead to ticket sales? Send out a questionnaire to both staff and customers to find out their thoughts on the event as a whole and how it could be improved in the future.