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Posts by tag

PPC

17 posts

Startup Growth with Targeted PPC

  • Thomas Oppong
  • Sep 3, 2025
Starting a business is an exciting journey, but it comes with its fair share of challenges. As a startup, one of the biggest hurdles you’ll face is standing out in…
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  • 8 min

What Should You Consider as the Best Digital Marketing Services – Top Tips

  • Thomas Oppong
  • Aug 8, 2024
When it comes to picking the best digital marketing services, there’s a lot to consider. With so many options out there, how do you choose the right ones for your…
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  • 4 min

The Power of White Label PPC Management for Digital Agencies

  • Thomas Oppong
  • Jun 28, 2024
Key Takeaways Table of Contents White Label PPC (Pay-Per-Click) Management is an outsourcing service where one company provides PPC services for another agency under the latter’s brand name. By opting…
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  • 3 min

Benefits of Using a PPC Management Firm

  • Thomas Oppong
  • Mar 1, 2022
When it comes to advertising for your business, companies are now finding different ways to implement various methods in order to keep up with the competition they face. Having a website…
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  • 3 min

Why PPC Is Important For Small Business Success

  • Thomas Oppong
  • Jun 25, 2021
Small businesses don’t exactly have it easy in today’s fast-paced world. They operate on a limited budget, with limited resources while competing for customers with large corporations and medium-sized businesses. …
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  • 3 min

7 Essential Steps to Create a PPC Strategy

  • Thomas Oppong
  • Jun 18, 2019
PPC ads are one of the most effective ways to pull in new customers. With the average cost of a click-through in Google’s AdWords at $1 – $2, PPC ads…
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  • 3 min

Why You Should Use Extensions in Your Google Ads Search Strategy as a Startup

  • Thomas Oppong
  • Mar 8, 2019
Besides their AdWords pay-per-click service, Google allows additional text to be inserted beside a pay-per-click (PPC) ad.  Think of an ad extension as a way to visually improve your text…
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  • 3 min

PPC Will Increase Your Website Traffic

  • Thomas Oppong
  • Jan 17, 2018
Using SEO to drive traffic to your website is important, but because it takes time, Pay-per-click (PPC) is a viable option to get faster results. Yes, PPC still works. It’s…
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  • 3 min

5 Tips on Search Terms and Keywords for PPC in Travel Industry

  • Thomas Oppong
  • Jul 12, 2017
All too often, the keywords and terms that you find or buy are too generic or broad to really reach the precise audience you are trying to reach. To solve…
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  • 3 min

Digital Disciplines: Exploring the Collaborative Benefits Between Excellent SEO and PPC Campaigns

  • Thomas Oppong
  • Mar 30, 2017
Until you had to stop and think about it for the purpose of getting your business up and running online, you probably thought that Google search results just happen naturally.…
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  • 3 min

How to Increase Traffic to Your Site and Boost PPC

  • Thomas Oppong
  • Feb 21, 2017
After playing around with your stretched startup budget, you managed to scrape together enough cash to hire the hottest web developers and designers around. And although your website looks divine…

It’s Pay Per Click ADVERTISING!!! (What You Really Need to Know)

  • Thomas Oppong
  • Feb 1, 2014
One of the most difficult aspects of managing a Pay Per Click (PPC) account is a difficult customer who believes they know better than you, despite paying you for your…

On PPC Services And Traffic Conversion

  • Contributor
  • Dec 7, 2013
It is all very good to have a great looking site and fully search engine optimized. You have taken the first step towards a successful eCommerce business enterprise. Now you need…

The Big 4 of Internet Marketing – Which Are You Investing In?

  • Contributor
  • Oct 22, 2013
 Internet marketing is a multi-dimensional thing with many facets and types but there are a few big names that immediately come to mind. Social Media Marketing, SEO, PPC, and Email Marketing…
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  • 3 min

Best 7 Startup Income Opportunities For Web Entrepreneurs

  • Michael Chibuzor
  • Feb 6, 2012
Are you a startup entrepreneur? Probably, you want helpful and profitable ways to generate income from your small business. Money is the reward of hard work, and if you’re determined…
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  • 1 min

Trada Connects Advertisers With The Best Paid Search Experts

  • Thomas Oppong
  • Jun 13, 2011
Trada has developed a PPC marketplace that allows agencies and in-house advertisers to leverage the skills of hundreds of the best PPC experts in the world, who in turn earn…

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